My Marketo Certification Success Story

Early in my time at Ansell, I had the wonderful opportunity to learn Marketo directly from my manager. When he eventually left the company, I was eager to step into his shoes. However, the initial feedback I received was a bit discouraging—I was told I was too "green" and simply didn't have the years of experience they were looking for.

I deeply believed in my ability to do the job well, so I decided to show them rather than just tell them. I went into my interview and simply slid my Marketo Certified Expert certification across the table. That one gesture completely changed the conversation, and I walked out of that room with the role.

I poured my energy into making sure they never regretted taking a chance on me. Over time, we were able to grow the scope of that position threefold. I also had the pleasure of leading our team through the successful launch of a brand new UTM process, along with a multi-touch attribution model to get a much clearer, more accurate picture of our marketing efforts.