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Tania_Bronstein
Level 2
March 28, 2016
Question

Munchkin tracking and Unbounce

  • March 28, 2016
  • 3 replies
  • 6376 views

I've created a number of Unbounce landing pages and have installed the Munchkin tracking code on them. Unfortunately, it doesn't look as if the activity data from Munchkin is flowing back into the lead record. When a lead submits a form, the lead is added to the static list in Marketo reserved for Unbounce conversions, but none of those leads have Munchkin information (AnonymousIP, Original Referrer, etc) populated -- those fields are simply blank.

Unbounce support had advised that I needed to create hidden fields on the form and map them to Marketo fields, but that didn't seem to work, either.

Has anyone successfully gotten Munchkin to track on Unbounce landing pages? How did you get it to work?

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3 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 28, 2016

I was *just* working on my HOWTO blog post on this -- literally cropping screenshots. It's going to take a couple days to go up, though. As with most such platforms, there's a lot of hand-waving about so-called integration, but no one at Unbounce really understands how to work it. It is quite possible, though.

    T
    Tania_BronsteinAuthor
    Level 2
    March 29, 2016

    Thanks, @Sanford Whiteman! I can't wait to read your post when it's done. It's driving me crazy to not have the activity data associated with the lead, and Unbounce has given me some conflicting advice -- none of which has worked so far.

    Hank_Hansen
    Hank_Hansen
    Level 5
    November 3, 2016

    I'm hoping to retarget known leads already in Marketo and send them to Unbounce landing pages. Is that working with the integration (i.e. is the Munchkin behaving as expected)?

    I'll take any pointers you may have!

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 3, 2016

    Unbounce's built-in integration is a joke.

    Turn it off and build a custom (yet simple) integration and it'll actually work.

    Hank_Hansen
    Hank_Hansen
    Level 5
    November 4, 2016

    Would integrating with Salesforce be better? We can rely on the Salesforce sync to get it into Marketo if that's a better path.

    Ariel_Sasso
    Ariel_Sasso
    Level 3
    January 19, 2017

    Here is a great blog post about unbounce landing pages

    New Feature: Marketo Integration - Marketing Strategy - Unbounce Community

    Have you checked to see if your Munchkin code is firing? Here is a simple way to check

    1. Steps For Checking Your Munchkin Code is Firing
      1. Load your website in your browser
      2. Right-click on screen and select ‘Inspect Element’
      3. Click the ‘Network Tab’
      4. Scroll through the list and look for visit Webpage’ request.
      5. If it’s there then your munchkin code is working.
    Ariel Sasso
    SanfordWhiteman
    SanfordWhiteman
    Level 10
    January 19, 2017

    No. That blog post is terrible and useless. Don't use that integration: it does not work for real-world Marketo use.

    Ariel_Sasso
    Ariel_Sasso
    Level 3
    January 19, 2017

    I wasn't telling anyone to use it, I was offering it as a resource. =)

    Ariel Sasso
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