Multiple Webinar Options, using GTW - Solutions? | Community
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A
Anonymous
August 5, 2015
Question

Multiple Webinar Options, using GTW - Solutions?

  • August 5, 2015
  • 3 replies
  • 3799 views

Hoping some of the Marketo Experts can help me out here...

I am having an issue setting up a webinar 'series' using a combo of Marketo & GTW.

We have one form, with the option to choose one of 11 industries. Once a lead selects an industry - a field pops up with two different options for a webinar Date/time.

What I don't know - is how to tokenize their selection so that I can include their selected Date/Time on an auto-responder email. Ideally, I could send a calendar invite in that email - using that same token.

Note: I did create several event date tokens in order to create the industry/webinar field. Could this be used?

The other half of the problem, is related to using GTW. When integrating - it looks like the only option is to have a 1:1 correlation between GTW and a Marketo Webinar. Is this true?

Is there anyone who has a work around for this?

I could just create one webinar program per industry - but still have the issue with multiple webinar time options.

Not sure if this makes sense or not, but any and all advice would be super helpful.

Thanks in advance!!!!

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3 replies

A
Anonymous
August 6, 2015

Hi Ashleigh,

To get around the 1:1 correlation between GTW and a Marketo Webinar Program I did the following:


I advertised two part series on one landing page and let the registrant know that they were signing up for a two-part series upon form submission

I built webinar programs for part 1 and 2 and connected them to their respective GTW event.

In my part 1 program flow step I used a "Request Campaign" step to request the part 2 webinar

In my Part 2 program, i created a smart campaign with a trigger to listen for that Campaign Request and in my flow step I changed the registrants program status to registered which then triggered GTW to send a confirmation for Part 2.

I created two webinar programs

You could easily do this with checkboxes as well.

Hope that helps.

Josh_Hill13
Josh_Hill13
Level 10
August 6, 2015

Yes, you can only have one webinar per program.

Please take a look at my solution and other threads here by looking for "multiple webinar".

How to Setup Recurring Webinars in MarketoMarketing Rockstar Guides

A
Anonymous
March 21, 2016

Hi Josh,

What steps do I go through to get to where I can edit the "Event Date Code" mentioned in your guide? I don't see where I can get to the "Edit Choose a Date Values" screen. Thanks for the help.

    A
    Anonymous
    August 6, 2015

    Create Separate Webinar programs in Marketo and Go To Webinar and Sync them one by one, after that create a Single Form and Landing page like you have already created. and in each Webinar program you can filter Registrants like If filled out form and Industry in .... then Change Program status to Registered. For Confirmation emails in each webinar we can create multiple confirmation emails by cloning original then include Calender token as Per Webinar Dates and change Date/Time then in campaign to send confirmation email we can add another filter of Webinar Date/Time so that Registrants receives Confirmation emails as per Date/Time they selected.

    Hope this helps!

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