Multiple Lead Scoring Programs

Forum|Forum|10 years ago
January 5, 2016
1 reply
3061 views

Hi,

I was wondering if it's possible to set up two separate lead scoring models that can run continuously and simultaneously? I'm part of a company that has two divisions and we want to set up different lead scoring as we have different markets. Is this possible or can there only be one model running?

Thank you!

Marketo

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Best answer by Kenny_Elkington

Yes, just create a new score field for your other score: Create a Custom Field in Marketo - Marketo Docs - Product Docs Once you have the field you can set up any relevant scoring campaigns that you need.

Kenny_Elkington

Accepted solution

Adobe Employee

Yes, just create a new score field for your other score: Create a Custom Field in Marketo - Marketo Docs - Product Docs Once you have the field you can set up any relevant scoring campaigns that you need.

A

Anonymous

Hey Kenny,

We don't have an issue with adding more scoring fields, but the issue, for instance, is that one division may score a lead as a 10 while the other division would score the same lead as a 5. We have separate websites and separate email campaigns and don't cross market but will both be working inside of the same Marketo account.

Kenny_Elkington

Adobe Employee

Well the easiest way to partition them is simply to have a separate field for each division, so each one can assign values independently and operate on their particular score.

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