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Vlada_Prasolova
Vlada_Prasolova
Level 5
December 16, 2013
Question

Multiple lead Merge

  • December 16, 2013
  • 3 replies
  • 1020 views
is there a way to have a multiple lead merge, or set up a "change data value" campaign to merge leads?
i have 80k duplicate leads and i'll die before cleaning this mess manually
i know what lead is the "major" one - the customer, so i really need a simple campaign to do the merge, but i am not sure Marketo allows it
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3 replies

Josh_Hill13
Josh_Hill13
Level 10
December 16, 2013
Marketo does not allow you to do an automatic merge in the way you describe. In fact, Marketo only merges leads when you import a lead or a lead fills out a form.

They do have a lead merging service (ask your rep). Alternatively, there are tools like RingLead and Demand Tools that will help you do this more automatically. I believe RingLead is much cheaper and it integrates with Marketo. Demand Tools is awesome, but it's on the SFDC side and can be expensive.
A
Anonymous
December 16, 2013

Seems like your business requirments are a very good fit for Marketo's "Merge Service" that Josh recommends.

A
Anonymous
December 16, 2013
You can also use our SOAP APIs to do the merge (http://developers.marketo.com/documentation/soap/mergeLeads).
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