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A
Anonymous
July 12, 2018
Question

Multichannel Campaigning in Lead nurturing

  • July 12, 2018
  • 1 reply
  • 1512 views

Dear all,

We combined Retargeting, Web Personalization and Marketing Automation on our new Website. Therefore we also would like to set up multichanel campaigns in Marketo. So in the lead nurturing process we dont want to have only emails, but also social media ads and banner ads for retargeting.  Any ideas on how to do that?

Any Feedback would be appriciated.

Thanks

Sandra

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1 reply

R
rachel2-2
Level 8
July 12, 2018

Music to my ears! Check this out: Omni-Channel Marketing and You: What OCM looks like in Marketo .

What platform are you using for retargeting?

If you are using RTP, you can reference membership of a program for your RTP campaigns. This makes it super easy since they will already be included in nurture! You can also reference pages with Marketo personalization to add that extra touch when they click through from an email.

If you're doing anything with AdWords or social retargeting, check out AdBridge as well. The new release of Marketo will allow for auto-updated retargeting audiences which you can manage directly in your nurture program!

A
Anonymous
July 16, 2018

Thank you so much!

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