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A
Anonymous
November 19, 2015
Question

Multi touch attribution reporting options

  • November 19, 2015
  • 2 replies
  • 2840 views

Hi, All - 

Looking for Marketo reporting that shows a multi touch attribution view of new leads to AQL (and not using the Opportunity Influence Analyzer).

Ideas?

Thanks!

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2 replies

Josh_Hill13
Josh_Hill13
Level 10
November 19, 2015

Use Programs, Tags, and RCE.

Or you can get Brightfunnel or Full Circle Insights. Depends exactly what you are looking for. Spend some time designing the right reports you want to have before you proceed.

A
Anonymous
November 19, 2015

Thanks very much, Josh. 

I'll give that a go.

Jim

A
Anonymous
December 14, 2015

Hi Jim, you might consider checking out Bizible​ too. A lot Marketo customers use Bizible and it includes multi-touch attribution with models specific for B2B companies like w-shaped.

    A
    Anonymous
    December 15, 2015

    Hi, Aaron –

    Thanks very much for the tip!

    I’ll check it out.

    Best,

    Jim

    James Martin | Manager

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