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Melia_Watkins2
Melia_Watkins2
Level 2
September 24, 2018
Question

Moved leads into a new nurture with the same content

  • September 24, 2018
  • 1 reply
  • 1913 views

We rebuilt our nurture from being in 3 different engagement programs to one engagement program with streams with all the same content. How do I ensure the leads receive an email for the next cast? (Want to make sure that if they don't qualify for the casted program that they move to the next cast)

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1 reply

Grégoire_Miche2
Grégoire_Miche2
Level 10
September 24, 2018

Bi Melia,

same content means

  1. Same emails in the same Engagèlent Programs
  2. Same texts and images, in a new Engagement Program?
  3. Same sub programs called from the EP stream?

except for case #1, Marketo will by default send the content again. And for case #1, it will not send the content again, whatever you do. You need to clone the emails and re add them to the streams.

Greg

Melia_Watkins2
Melia_Watkins2Author
Level 2
September 24, 2018

We are using programs in the nurture with the exact same programs in a new nurture.

Grégoire_Miche2
Grégoire_Miche2
Level 10
September 24, 2018

are you adding people as members to the sub programs when they run through the smart Campaigns ?

if so, then no EP will be able to send them through these programs again.

After Er the first cast, Marketo will mark them as exhausted content, and you will be able to move them to the next stream. You should rather test all this as any miss in the whole process will drive to unexpected results.

Greg

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