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A
Anonymous
February 22, 2013
Question

Movable Ink

  • February 22, 2013
  • 2 replies
  • 4714 views
Does anyone have any experience using Movable Ink in their marketo emails? Interested in using the RSS feed feature and possibly the count down for webinar reminders. Thanks!

https://movableink.com
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2 replies

A
Anonymous
February 25, 2013
I'm interested to see what folks say. I hadn't seen the product before but it is a cool idea to host the content externally and update them.

Most email isn't read that many times, but it still might provide some kind of lift.
A
Anonymous
July 28, 2015

Right now I'm on-boarding Movable Ink. We haven't gone live yet, but the demo of the features look extremely promising. The roadblock I'm up against right now is identifying a Unique User ID field, essentially a Marketo primary key, to give Movable for effective functionality and tracking. Marketo support via web portal has been sending me through loops for 2 days. Their response is, "Marketo doesn't have a unique identifier." How can a database not have a primary key per record?

SanfordWhiteman
SanfordWhiteman
Level 10
July 28, 2015

Of  course it does.  In fact, Marketo leads have three unique identifiers: the Lead ID (numeric), the Unique Code (alphanumeric), and the Unique Name (alphanumeric, based on the full name + tiebreaker numbers). No one who knows Marketo should be saying otherwise, unless perhaps the way you're planning to use the identifier is not possible.  Where is this field going to be exported/output, exactly?

A
Anonymous
July 28, 2015

Thanks for the response. Movable Ink generates code that dynamically changes email and content based on several different paramaters; time of day, IP, location, etc.

We aren't exactly going to export the field. Movable Ink is going to reference it in reporting opens. So essentially, I tell Movable Ink  the field that uniquely identifies a record, and they monitor when that person opens, how many times, and where that person is when they opened.

For now I'm going to use {{Lead.id}} to get the ball rolling. I have the option to change that if we see it's not correct or working.

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