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A
Anonymous
December 12, 2014
Solved

More leads in Salesforce than Marketo

  • December 12, 2014
  • 5 replies
  • 1419 views
We have more leads and contacts reported in Salesforce than in Marketo. The difference is quite signficant:

Marketo: 117,000
SFDC Leads: 110,000
SFDC Contacts: 33,000
Total SFDC: 143,000

Does anyone have any idea why there would be such a big difference? 
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Best answer by
Same thing shows for us. The big difference is in converted leads in SFDC. When our leads are converted into contacts in SFDC, there is only one record, the contact. However, when running a lead report in SFDC, it will still show the converted leads. Run a lead report in SFDC with "converted = false" criteria. That brought our count to nearly identical.

5 replies

Josh_Hill13
Josh_Hill13
Level 10
December 12, 2014
Is your Marketo User not seeing certain groups of records?

Did you delete some records in Marketo only?
A
Anonymous
Accepted solution
December 12, 2014
Same thing shows for us. The big difference is in converted leads in SFDC. When our leads are converted into contacts in SFDC, there is only one record, the contact. However, when running a lead report in SFDC, it will still show the converted leads. Run a lead report in SFDC with "converted = false" criteria. That brought our count to nearly identical.
A
Anonymous
December 12, 2014
I've run into this with my clients before. Both what Josh and Nicholas said was accurate. I'd add in one more troubleshooting step:

In Marketo go to Admin -> Salesforce and find out who the sync user is between Marketo and Salesforce.

Log in to Salesforce as that user and see what records are visible. Only records that are available to the sync user will be visible in Marketo.
 
A
Anonymous
December 12, 2014
Nicholas: That worked for me! Our count's now only off by around 3-4, which isn't a worry.

Thanks for the tips, Jordan & Josh!
A
Anonymous
December 15, 2014
Great to hear! 
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