"Modified On" Field - what does it track?

Forum|Forum|11 years ago
January 12, 2015
5 replies
1960 views

Hi all!

The "Modified On" field in Marketo - does this only track any modifications to data fields on a lead's profile, or does it also track when a lead has been "added to a list" or has become a "member of a program," or "has visited webpage?" Are those activities (besides changing data values) clsasified as modifications, and tracked by the "Modified On" filter?

Thanks!

Marketo

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Tara_Petre

Level 4

Hi Nichole,

I'm not sure i'm familiar with the field your referencing. Are you sure this is a field or is it an added constraint?

Thanks,
Tara

Nichole_Tucker_Author

Level 2

Hi Tara,

Here is a screenshot. I looked at field management in the admin section, and it is a standard field. We have Microsoft Dynamics for CRM, not sure if that makes a difference.

Thanks,
Nichole

Dory_Viscoglio

Level 10

Hi Nichole, I'm not sure if that's a standard Dynamics field, or if it's something that's been added into your instance as a custom field. It doesn't appear by default for SFDC users. Not super helpful, but it might help you to narrow down the ways it got into your system.

Tara_Petre

Level 4

I don't believe it's a standard field, but I personally use SFDC. I'd look for a data management campaign that is updating this field to determine what activities are causing an update to the 'modified on' field.

Nichole_Tucker_Author

Level 2

Thanks ladies! I inherited the instance after Dynamics implementation, so not entirely sure either. Just thought I'd ask in case there was a quick answer out there I just wasn't aware of.

Thanks again!

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