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Anonymous
November 25, 2015
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Misreporting Email Clicks - Hitting Email Probes

  • November 25, 2015
  • 3 replies
  • 6056 views

Hi,
We have an alert email go out to our sales reps when a lead clicks on a link within an email. The problem is, we hit some "email probes" that scan emails and click all links. So it's not actually the lead interacting with our email.

Does anyone know a way to filter out these email probes from reporting and Smart Lists. For example, the smart list I created that triggers the flow to send an email to the sales rep...I use the trigger "clicks link in email." I'd love to set this so that it only considers if the lead clicked less than 3 links (the probes will click every single link in an email and most of our genuine leads do not). However, the constraints on the "clicks link in email" trigger only allows for minimum number of links clicked--the opposite of what we need.

Any ideas or suggestions would be greatly appreciated!

Thank you!

Tina

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Best answer by Grégoire_Miche2

Hi Tina Lumbis,

Create an "Email Probes" exclusion smart list with a "clicks link in email", and min times = 3.

Then in your target smart list, just add a member of smart list filter IS NOT "Email Probes".

-Greg

3 replies

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
November 25, 2015

Hi Tina Lumbis,

Create an "Email Probes" exclusion smart list with a "clicks link in email", and min times = 3.

Then in your target smart list, just add a member of smart list filter IS NOT "Email Probes".

-Greg

    A
    Anonymous
    November 25, 2015

    Brilliant. Thank you!

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 25, 2015

    But isn't there a logical gap here?  If a lead's anti-abuse mechanism clicks 5 times, and the lead her/himself clicks once, that's still 6 clicks registered to the lead.

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    November 25, 2015

    HI Sandord,

    My understanding is that these email probes are email addresses that are not real persons anyway.

    -Greg

    SanfordWhiteman
    SanfordWhiteman
    Level 10
    November 25, 2015

    That's not true, though.  It's enterprise anti-abuse software used by real persons that does this.

    E
    ethan_guardalben-1
    Level 2
    October 13, 2022

    Hi Tina,

     

    I came across your article while doing my own research on this topic. Marketo now has a neat feature for filtering out bot activity. For anyone else landing on this thread, check out the Filtering Bot Activity section in Experience League.

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