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A
Anonymous
June 11, 2015
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Migrating Pardot Custom Redirects to Marketo

  • June 11, 2015
  • 1 reply
  • 4250 views

We're in the process of migrating from Pardot to Marketo. Having difficulty finding the precise answer in Marketo Docs on how to migrate all of our Custom Redirects in Pardot over to Marketo. Does anyone have the answer?

Many thanks,

Patrick

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Best answer by Josh_Hill13

Marketo does not have a native bit.ly tool.

If the bit.ly exists already, then it will continue to persist, but obviously go to the old page. You will have to create a new shortened URL that points to the Marketo page.

As I suggested, you could have the full URL bitly points to set to 301 redirect to the marketo page. Your IT team would likely need to help do this or maybe login to your bitly account to fix that in there too.

1 reply

Josh_Hill13
Josh_Hill13
Level 10
June 12, 2015

Do you mean Pardot LP 301 redirects to your Marketo LPs?

I think you'd have to work with Pardot or your IT team on that and provide them a mapping in Excel. I know of no docs on this other than look up how to write a Rule in Admin > Landing Pages

A
Anonymous
June 12, 2015

No, we want to create custom redirects for content based on how it is being used. For example, for a white paper, we would want different redirects for our LI Ad, our Social Promotion of the white paper (which needs to be a Shortened URL), etc. The BIT.LY URLs were already generated by Pardot, and thus I'd like to continue using those for the Social Promotion of each individual asset (as I don't want those BIT.LY links to now direct to a dead Pardot landing page).

Thanks

Ulf_Deeg
Ulf_Deeg
Level 3
June 12, 2015

Hi Patrick,

as far as I know, Marketo does not have something that provides the Pardot functionality for Custom Redirects - being global, campaign independent, tracked and UTM tagable Vanity URLs that can forward to any other URL, to be used e.g. in Ad destinations, file downloads, social media post links ect.

But I am just starting with Marketo, doing my Cert training etc.

Best

Ulf

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