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Ryan_Spaulding
Ryan_Spaulding
Level 2
March 30, 2021
Question

Merging Survey Needs w/ Demand Gen MA Tools?

  • March 30, 2021
  • 1 reply
  • 1416 views

Hey everyone,

I'm at an org that does a ton of surveys...but I'm worried there's so much, they're impacting our ability to conduct meaningful Demand Generation. I'm worried about spam filtering, hitting our database up all the time, etc.

 

Is anyone in a similar situation? How have you carved out separate environments to insulate one from another? Is there a 3rd party that potentially doesn't look at your own database but has their own?

 

Open to any thoughts.

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
March 31, 2021

Unclear what problem you're trying to solve. What survey software/method are you using? Is it having a measurable impact on your Marketo database due to the creation of Custom Objects (what do you mean by "hitting our database up")? What are the other characteristics of the integration (assuming it's not Marketo alone) that's making you think it's stressing Marketo?

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