Merge fields

I've been noticing a lot of merging records as well resulting in inflated scores.  Looking for some insights.. thanks.

Hey Liz,
Could you provide a screenshot of the error?

Also, at which point in the merge does it appear?

Will

Merging leads is different than merging fields. For the fields question, you probably want to reach out to support.

For merging leads, I believe we add the built-in Score fields together but do not add any custom score fields. So depending on what you want there are some approaches to limit inflation of scores.

it appears as soon as I click merge. Then the system error message comes up. 

Hi Liz,

Invalid cross-reference id is a salesforce error.  This is probably occurring at the point where Marketo attempts to perform the corresponding merge in salesforce.  It's a vague error message which indicates the the current user does not have read or edit privileges on one or more of the parent records of the record(s) currently being operated on.  I'd bring these two record to your SFDC admin so they can help you determine why the records can't be merged.