Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Vaitheshwari Selvam (@vaitheshwari-1) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program. Aspirants mapped to @vaitheshwari-2 / @vaitheshwari-1 @kristof-2 @gautamkk @gergana @saurabhsh13 @svetlana @kumareshve @niharikanikki @sam_berger How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Vaitheshwari, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Vaitheshwari and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

jon_chen

Community Manager

Question

🗣️ [Mentor Vaitheshwari Selvam] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 23, 2024
10 replies
6715 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Vaitheshwari Selvam (@vaitheshwari-1) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Architect Master (AD0-E560) exam, through to the end of the program.

Aspirants mapped to @vaitheshwari-2 / @vaitheshwari-1

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Vaitheshwari, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Vaitheshwari and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Architect Master (AD0-E560) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

gergana

Level 3

Hi everyone,

My name is Gergana, and I'm excited to be part of this mentorship program! I live in Milan, Italy, and I have over 8 years of experience in marketing automation (Marketo and Salesforce Marketing Cloud), both as a practitioner and admin. Currently, I work for The Adecco Group.

I'm aiming to take both the Business Practitioner Exam and the Architect Master Exam. It might be a bit ambitious, but I'm looking forward to the challenge and the opportunity to learn and grow with all of you.

Looking forward to collaborating and learning from @vaitheshwari-2 and all of my fellow aspirants.

Warm regards,

Gergana

gergana

Level 3

Hi @vaitheshwari-2,

I am glad to be in this CT 🙂 Could you provide some guidance on which areas are the most challenging and on which we should focus when preparing for the exam? Even though we may have varying levels of existing Marketo knowledge and skills, I imagine there are certain concepts, features or use cases that most people struggle with to some degree when studying for this certification. Could you highlight a few of those areas that you think it's critical for all of us to focus extra study time and attention on? Any specific tips on how to master those trickier topics?

Personally, I'm concerned about the Revenue Cycle Modeler section, as we haven't used it in my company yet. However, with an upcoming Marketo instance change and some internal process updates, this will be both a challenge and an opportunity for me to dive in and set it up from scratch.

@My fellow aspirants (@kristof-2, @gautamkk, @saurabhsh13, @svetlana, @kumareshve, @niharikanikki, @sam_berger ), what are the areas you think you struggle the most with when it comes to Marketo?

I think it would be incredibly valuable for all of us to get your perspective on the most common pain points and pitfalls to watch out for. That way we can proactively shore up our weaknesses and make the most efficient use of our limited study time over the next month.

Looking forward to learning from you and my peers in this program.

Kristof-2

Level 4

Thanks @gergana, I agree completely ✌️

From my end, I would like to walk through the main-broader areas of the Master exam, such as: API, revenue modelling, lead lifecycle, multi-touch attribution, advanced reporting, instance health & management, etc.

I'm going step by step through the exam prep guide, and for example at the moment a key question for me is: to which extent do we need to be familiar with the REST API? How broad our knowledge needs to be for the exam? @vaitheshwari-2, any thoughts on this please?

Cheers,
K

Kristof-2

Level 4

Hi All,

it is great to be a part of this program and I'm looking forward to collaborate and exchange ideas & knowledge with all of you!

A few words of intro from my side. I'm Kristof, based in Warsaw, Poland. I have been using Marketo for almost 10 years now. In the last few years I have been focusing more on marketing operations and contact data management, and I love marketing automation in general. Currently working at QAD company that offers software solutions for manufacturing & supply chain industries. I was always working with B2B industries and audiences.

It is nice that this group is a small container of a few of us, so that it creates a closer space for interactions.

Looking forward to our discussions in these next few weeks and onwards 🙂

Best,
Kris

K

KumareshVe

Level 1

Hello Everyone, It's nice to meet you here.

I'm Kumaresh, and I've had around 8 years of marketing automation experience and am based out of Nice, France. I have experienced two automation tools, Marketo and Eloqua, and played admin roles on both. I am also an admin consultant for Medallia, which is a customer feedback management tool. Currently, I'm part of the Amadeus IT groups.

I look forward to learning from @vaitheshwari-2 and sharing my experience with you all here.

I wish you good luck, everyone!

Kumaresh

V

Vaitheshwari-1

Level 2

Hi @kumareshve
Which exam are you preparing for now? Marketo Engage Business Practitioner Expert or Adobe Marketo Engage Architect Master? Please let me know.

Thank you!

Vaitheshwari selvam

K

KumareshVe

Level 1

Hello @vaitheshwari-1, I'm preparing for an Architect exam.

Thanks,

Kumaresh

N

NiharikaNikki

Level 2

Hi everyone,

My name is Niharika, and I'm excited to be part of this mentorship program! I live in Punjab, India, and I have over 5 years of experience in marketing automation (Marketo, Pardot, Hubspot), both as a practitioner and admin. Currently, I work for Nagarro.

I'm aiming to take both the Business Practitioner Exam and the Architect Master Exam. It might be a bit ambitious, but I'm looking forward to the challenge and the opportunity to learn and grow with all of you.

Looking forward to collaborating and learning from @vaitheshwari and all of my fellow aspirants.

Best,

Niharika

V

Vaitheshwari-1

Level 2

Hi Niharika,

Please prepare for the Marketo Engage Business Practitioner Expert exam by focusing on the topic of Administration and Maintenance.

Refer to the link below to learn about Administration. If you have any questions while learning, please reach out to us. Try to complete your study by Monday. After that, I will share some questions on this topic to test your knowledge.

Find Out What Permissions You Have - Marketo Administration

If you share your notes from your learning, it will be helpful for everyone.

Thank you!

Vaitheshwari Selvam

Svetlana

Level 2

Hi All,

Nice to meet you here! My name is Sveta - I'm very happy to join this program. I have around 5 years of experience with Marketo, and I've never started the instance from the scratch - so i would love to deep dive in Architect Master knowledge and exam. My current role as Marketing Automation Manager is about aligning S&M functions and driving high-quality & easy to find leads.

I passed Practitioner & Expert exam levels 1,5 hears ago, and now I think i'm ready to grow 🙂

Looking forward to learn form @vaitheshwari and all the peers here!

All the best,

Sveta

Kristof-2

Level 4

Hi guys,

it's almost the end of the 1st week and we haven't heard from @vaitheshwari-2 on this thread, or am I missing something?

Will we be receiving any content or guidance here?

@jon_chen

Thanks

jon_chen

Author

Community Manager

Hi @kristof-2,

Thanks for your question. I have reached out to Vaitheshwari for input. It may be that she does not have the bandwidth to continue as a mentor in this program. If she does not respond in the coming days, I will remap all the aspirants in this thread to other mentors. Appreciate your understanding and patience!

Kristof-2

Level 4

Great, thanks @jon_chen ✌️

Svetlana

Level 2

Hi all,

I've just finished first chapter in Examp prep guide - but i don't have access to the video here https://nation.marketo.com/t5/champion-program-blogs/marketo-merging-or-migration-what-it-takes-to-move-houses/ba-p/307658

@kristof-2 @gergana @niharikanikki @kumareshve @jon_chen

Do you have the same issue?

Kristof-2

Level 4

Hi @svetlana, this video was available last week and now it says that there is an error loading it.

But no regrets here really, as this was just a general discussion, not really helpful or informative, to be honest...

Check "marketo migration" on YT, and you will find much better and more practical at least 2-3 webinar recording there 😉

Check this: one | two | three | four

Kristof-2

Level 4

Hi All,

since yesterday Adobe pages with exam prep guides aren't working for me (screen below). Is anyone else facing this issue as well?

@jon_chen

Svetlana

Level 2

Hi Kristof,

the same here

jon_chen

Author

Community Manager

HI @svetlana @kristof-2

We had an issue with the URLs breaking after the exam content was updated. Please access the below links for your Exam Prep Guides moving forward.

Adobe Marketo Engage (AD0-E555)	https://app.rockinfo.com/courses/247
Adobe Marketo Engage Business Practitioner (AD0-E559)	https://app.rockinfo.com/courses/144
Adobe Marketo Engage Architect (AD0-E560)	https://app.rockinfo.com/courses/248

We will be setting up redirects for the broken links shortly.

V

Vaitheshwari-1

Level 2

Hi everyone,

It's a pleasure to meet all of you here! Thank you very much for your wonderful introductions.

It's great to know that each of us has a good amount of experience. This experience will be invaluable when tackling scenario-based questions in the Business Practitioner exam.

For those of you preparing for the Business Practitioner exam, there's no need to worry about RCE and REST API. Instead, our focus should be on:

Program fundamentals
Smart campaign logic (combining triggers and filters)
Reporting
Nurture programs
Lead scoring

I hope you are familiar with these concepts. It’s important that we strengthen our understanding of these areas to avoid any confusion.

I will share questions in my upcoming posts, which should be helpful.

If you have any questions, please feel free to post them here.

thanks,
Vaitheshwari Selvam

gergana

Level 3

Hi @vaitheshwari-1 ,

Thank you for your warm introduction and for sharing valuable insights about the Business Practitioner exam.

I wanted to point out a small error in the thread's focus. We are all here to prepare for the Adobe Marketo Engage Architect Master (AD0-E560) certification. While some of us, including myself, are also preparing for the Business Practitioner exam, this thread should be dedicated to the Architect certification.

Thank you for your understanding, and we are looking forward for your guidance.

Kristof-2

Level 4

Hello @jon_chen
In section 4. of the Architect exam prep guide there is an incorrect link under the topic CRM Sync - Salesforce Sync Errors - what is the correct link please?
Also, in the same section, this topic is doubled: Creating an Allowlist for IP-Based API Access
Thanks

jon_chen

Author

Community Manager

Hi @kristof-2 Thanks for bringing this to our attention.

I will confirm what the correct link should be for the Salesforce Sync Errors section as I believe it should be this one. I'll also request to remove the duplicate for the Allowlist section.

How to Participate

Suggested Next Steps for Aspirants:

Quick links

Sign up

Login with SSO

Login to the community

Login with SSO

Scanning file for viruses.

This file cannot be downloaded