Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Natalie Kremer (@natalie_kremer) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Natalie: Natalie Kremer is a seasoned marketing operations leader with over ten years of experience, is a three-time Marketo Engage Champion and Marketo User Group Leader. As the Senior Manager of Consulting Services at Etumos, she leads a team of consultants, driving innovative client solutions and professional growth. Aspirants mapped to @natalie_kremer @logankardash @jasminede2 @smasunda @chelseaco5 @ayanpaul @bradencoleman How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Natalie, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Natalie and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

Hi everyone! Welcome to our mentorship group! We'll kick off next week with the first module in the guide, but it would be great to understand your backgrounds a bit more! Can you reply to this thread answering the below questions? How long have you been using Marketo?How do use Marketo in your current role/previous roles?What interested you in getting certified?A little background about me... I've been Marketo certified four times and have also run a mentorship program in my current role at Etumos. I'm excited to help you all on your journey towards certification!Natalie

jon_chen

Community Manager

Question

🗣️ [Mentor Natalie Kremer] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 22, 2024
8 replies
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Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Natalie Kremer (@natalie_kremer) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Natalie:

Natalie Kremer is a seasoned marketing operations leader with over ten years of experience, is a three-time Marketo Engage Champion and Marketo User Group Leader. As the Senior Manager of Consulting Services at Etumos, she leads a team of consultants, driving innovative client solutions and professional growth.

Aspirants mapped to @natalie_kremer

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Natalie, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Natalie and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

Natalie_Kremer

Level 4

Hi everyone!

Welcome to our mentorship group! We'll kick off next week with the first module in the guide, but it would be great to understand your backgrounds a bit more! Can you reply to this thread answering the below questions?

How long have you been using Marketo?
How do use Marketo in your current role/previous roles?
What interested you in getting certified?

A little background about me... I've been Marketo certified four times and have also run a mentorship program in my current role at Etumos. I'm excited to help you all on your journey towards certification!

Natalie

logankardash

Level 2

Hi Natalie & All Other Aspirants! 👋

So nice to e-meet you all and excited to be on this journey together! 😁 Currently, I'm a Senior Email Automation Specialist at Clio here in Vancouver, British Columbia, Canada. Clio enables law firms to deliver better client experiences through cloud-based practice management, payments, and client intake software.

I've been using Marketo for 4-5 years now, previously in Luxury Travel 🚆 before joining Clio 💼! In current and past roles I have used Marketo to:

Nurture leads to accelerate pipeline movement to sales 📈
Personalize and segment marketing data to target relevant email messaging 📧
Test and optimize marketing content
Create scaleable automation flows

I'm interested in getting certified to get the Adobe stamp of approval on my knowledge of Marketo and thought joining a group of peers would be a great way to network and meet other experts in the product! ✅

Looking forward to reading all the other introductions!

Enjoy your weekend! ☀️😎

Logan (Feel free to connect on LinkedIn)

S

smasunda

Level 2

Hi and nice to meet everyone!

A bit about myself:

I have used Marketo over the last ~10 years or so. I am currently the Marketo Product Owner at Asana in San Francisco. Asana is a leader in collaborative project management software for teams, no matter their size or locational distribution. Asana helps teams collaborate faster and smoother to achieve business objectives.

In my current role, we use Marketo for a lot of our top of funnel efforts including the lead handoff process to the Sales Team

I am excited about this opportunity to renew my certification, network with my peers and learn some new Marketo tips and tricks.

Looking forward to the process and connecting!
Sibbs

Natalie_Kremer

Level 4

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul welcome to our first full week of the mentorship!

This week the Adobe Marketo Engage Business Practitioner Expert Prep Guide focus is on Administration and Maintenance which makes up 12% of the test. You'll learn about:

Admin Setup
System Managed Fields
Person Details Page
CRM Syncs
Audit Trail
Users Roles and Permissions
Folders

You can also take the official practice and send over notes of what questions and areas you struggled with. We can focus on these areas, too.

To take the practice test:
- First, log in to the Adobe Credential Management System with your Adobe ID.
- Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

I'll post our quiz later this week so keep an eye out for that. In the meantime, let me know if you have any questions on this section by replying to this thread! I'm here to help and answer any questions you have!

logankardash

Level 2

Hi @natalie_kremer ! Going to catch up here I promise - things have just been a bit busy with work.

I have a question around the "Original Source Type" and "Registration Source Type".

They seem quite similar within the Understanding System Fields section but I noticed the verbiage for Original Source Type as more "Discovered" and Registration Source Type to be more "became a person".

What is the difference between someone being Discovered and Becoming a person? Am I correct in assuming that the registration type is the first time they submit a form or something concrete into Marketo and being discovered they would still just only have an anonymous ID? or do these more so go hand in hand?

Thank you 😃

Natalie_Kremer

Level 4

@logankardash you're right, these are very similar types of fields in most cases. In the cases of list imports or form fills, both Source Types would be the same. Where it is different is for Anonymous visitor tracking like you called out. Marketo would mark their Original Source Type as Web Page Visit, but they wouldn't actually become a Person record in Marketo until another activity is completed like a form fill or list import. Let me know if this helps clear it up!

Natalie_Kremer

Level 4

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul!

Here is your quiz for this week. Please be sure to respond in this thread in order to be considered for the 100% paid certification waiver!

Which of the following is NOT a way to access a Marketo Person record Activity Log?

A) From the Database, you can search in the Quick Find

B) Any Smart List or list

C) Members tab of a program

D) View Campaign Members in a Smart Campaign

E) From Reports tab of a People Performance Report

logankardash

Level 2

Hi @natalie_kremer !

My answer for this would be E) From Reports tab of a People Performance Report.

You can access a Marketo Person record Activity Log from all other options and the People Performance Report has the "Group People by" setting that shows the data in an aggregate view by a specific segment or attribute rather than each record individually.

Thanks! 😁

Natalie_Kremer

Level 4

You're correct - thanks for responding @logankardash!

Natalie_Kremer

Level 4

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett and @ayanpaul! This week we're going to focus on the next two topics as I'll be out next week. Let's dive into Marketing Activities and Lead and Data Management.

Marketing Activities/Campaign - 46% of test
Lead and Data Management - 22% of test

Next Steps For You

Be sure you're reviewing the Exam Prep Guide and spending time studying each week!
Take the practice test to dial in on areas where you need to study more.
1. To take the practice test:
  1. First, log in to the Adobe Credential Management System with your Adobe ID.
  2. Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
Ask your questions in our group here to help you prep for the certification.

What questions do you have about the certification or the test? We can discuss any questions you've run into in our thread here!

logankardash

Level 2

Hi @natalie_kremer ! Seems like the prep for me is overall going well and I have been taking a go at the Certification Exam! This question (answer corrected stumped me a bit) and I was wondering if you had any more context as to why the first answer is correct "Email is Delivered and the person filled out form A and not form B"?

I'm confused how someone who filled out Form A and not Form B would still get through this filter? I had assumed that because it was listed as "is not" that not submitting both would have to be true? Any advice for understanding this a bit better? (Question Below)

Natalie_Kremer

Level 4

Hi @logankardash! Great question as this is really tricky. Double negative filters in Marketo can introduce a lot of issues which is why a lot of us tend to avoid them.

As you'll see in the screenshot because there is a "Not Filled Out Form" filter and then the filter uses "Form Name is Not" it turns the actual constraint into "any of 2 values" (seen in the hover pop-up). Due to this, option 1 is correct since the person filled out Form A, but not Form B. Let me know if this makes sense!

Natalie_Kremer

Level 4

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul we're down to our final weeks of the mentorship program! Can you all provide a quick status update on your progress?

How are you coming along with your studying and preparation?
What areas do you still need help with?
Are there specific resources you need help surfacing?

This week we'll be diving into the last section of the test - Reporting - which takes up 4% of the test!

This section covers Reporting, Email Insights, Performance Insights, and Advanced BI Analytics Reporting. The Exam Prep Guide goes into each of these areas in more detail. Here are some other helpful reporting links, too!

Let me know how I can help as you get closer to taking the test!

Natalie_Kremer

Level 4

Hi @logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul! Also, let's welcome @BradenColeman to our group! Braden, feel free to share an introduction of yourself!

As we wrap up our week on Reporting, I wanted to share a few quiz questions to make sure you're all feeling comfortable with the topic. Let me know your responses in the thread here!

1. What is a crucial step you must take before approving an entire revenue model?

Ensure the model is live.
Remove all people from the model.
Confirm your choice in the dialog that appears.
Approve individual stages and add people to them.

2. Which of the following columns is included in a Program Performance Report?

Channel
Total Cost
New Names
Conversion Rate

3. Which of the following can you not do with Marketo Reporting?

Add Custom Columns to a Person Report
Add Opportunity Columns to a Lead Report
Filter People in a Report with a Smart List
Use the Email Link Performance Report to view who clicked a specific link

Also, let's make sure you're all taking the Practice Test in the next week to identify any additional areas you need help studying with. This is really helpful to figure out areas where you need to spend more time studying prior to taking the test. To take the practice test:

First, log in to the Adobe Credential Management System with your Adobe ID.
Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

Finally, I'll be nominating someone from our group for a 100% paid exam voucher, so please make sure you're staying engaged with our group and have Community notifications for our thread enabled so you don't miss anything. As always, let me know any questions you have or how I can help you prep for the exam!

logankardash

Level 2

Hi @natalie_kremer ! Thanks for providing so many great resources along the way. I feel like this has really let me dive into some areas that I use often but maybe didn't fully understand the functionality of! Below are the answers to the quiz questions!

1. D. Approve individual stages and add people to them.

2. I think for this one there could be multiple correct answers. A, B and C all seem to appear in the Program Performance Report. I'm going to go with those 😃

3. 4. The email link performance report usually just shows an aggregate of total clicks and the number of people clicking on a specific link. From there it doesn't give you any insight into who or allow you to go to the person record.

Let me know how I did! Going to be taking the practice exam a couple more times prior to the upcoming exam! 🤞

-Logan

Natalie_Kremer

Level 4

Great job @logankardash ! These are all correct!

Natalie_Kremer

Level 4

Hi everyone! We're getting down to the end of our mentor program.

How are you all feeling about taking the test?
Have you taken the practice test to help surface any areas where you need additional studying?
What areas of focus do you have over the course of this week?

Let me know how I can help or what questions have come up in your studying!

logankardash

Level 2

Hi @natalie_kremer ! Thanks again for all the great resources and responding to my questions!

How are you all feeling about taking the test?
- I'm feeling good overall - when I first started I was just under the threshold to past but studying and being able to practice some of the areas I'm not in all the time has increased my score to passing on the practice exam!
Have you taken the practice test to help surface any areas where you need additional studying?
- Yes - primarily around reporting is where I could use the most work so going to spend a bit more time there!
What areas of focus do you have over the course of this week?
- I would like to take the practice exam a bit more after looking over some more of the reporting resources!

Will these forums be closed after this week?

Thanks!

Natalie_Kremer

Level 4

@logankardash, @Jasmine_Deo, @smasunda, @Chelsea_Corbett, @ayanpaul and @bradencoleman we've come to the end of our mentorship time so I wanted to follow-up with some quick notes.

If you have questions as you continue to study, please add them to our thread and I'll pop back in to try to answer anything that comes up!
If you applied for the exam voucher be sure to schedule our exam AFTER you received the voucher at the end of this week. This is good for 1-month after you receive the voucher, so be sure to schedule the exam during this time.

It's been great working with you all and please keep me posted once you've taken the exam. I'd love to hear how it goes!

How to Participate

Suggested Next Steps for Aspirants:

Quick links

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