Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Ellen Schwier (@ellenschwier) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program. Aspirants mapped to @ellenschwier @isabella_saturn @kym_harper @nitesh @jende5 @toddroll8 @luanaif @jonathanmoreira @brittneyw25 @natali_teplit1 @joelfe How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Ellen, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Natalie and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

jon_chen

Community Manager

Question

🗣️ [Mentor Ellen Schwier] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 22, 2024
9 replies
5798 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Ellen Schwier (@ellenschwier) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.

Aspirants mapped to @ellenschwier

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Ellen, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Natalie and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

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Kym_Harper

Level 2

Hi Everyone! Very excited to be participating in this mentorship program. My name is Kym and I am located in Pittsburgh, PA. I work for an SF-based company called Proofpoint, which is in the cybersecurity industry.

I live and breathe Marketo and have been a user for about 5 years now.

Looking to become a certified expert and meet some people through this program.

Nice to meet you all.

EllenSchwier

Level 4

Hi Kym! It's great to meet you!

With five years of experience, you should be well set to pass your exam. What parts of Marketo do you use the most frequently? Which parts do you never touch? 🙂

Kym_Harper

Level 2

Hi Ellen! Nice to virtually meet you.

I run all email marketing for the Americas (N. America/Canada/LATAM) for my company, which includes managing a pretty hefty email calendar (about 3-5 sends per day Tue/Wed/Thurs) and I own our nurture programs.

I also work closely with our webinar, event and field marketing teams to send their invites.

I rarely touch admin-type Marketo activities but meet bi-weekly with our ops teams because I keep a close eye on our database, what data hygiene campaigns we are running, and ongoing segmentation work.

In addition, I am responsible for reporting against all email activities, so I do a lot of report building in Marketo in combination with PowerBI.

TL:DR - I will likely have questions around anything other than email programs 🙂

Dave-Silva-2

Level 3

-

EllenSchwier

Level 4

Hi Dave! Let me know if you have any questions as you dive in. I am happy to help.

J

JoelFe

Level 2

Hey Team,

Joel Fernando here from LTIMindtree Corporate Digital Marketing from India! steering LTIM's Global Marketing Automation ship.

We made the leap from Eloqua to Marketo about a year back, and boy, can I already feel the Marketo magic working its wonders!

I'm thrilled to get to know each of you and tap into your expertise to help us shine bright in our respective domains!

Big shoutout to our mentor @maxg013 —who’s steering the ship toward success. , I’m looking forward to connecting with you. (And hey, I think we’re already LinkedIn buddies! 🤝) Cheers, mate! 🥂Let's rock this together! 🚀

EllenSchwier

Level 4

Hi Joel, it's great to meet you! I agree with the Marketo magic assessment! I like to say that there are always three ways to do the same thing in Marketo and it just depends on what best fits your company. I love the flexibility. What's the biggest advantage you've seen so far?

EllenSchwier

Level 4

Hi everyone,

My name is Ellen and I'll be here to help you study for your certification exam. I have been using Marketo for almost 10 years now, first as a user focused on building event programs and sending blast emails (without any permissions to activate smart campaigns!). Eventually got upgraded within my company to building more complex programs....and then finally went to work for a Marketo agency where now I get to help a lot of clients with very different aspects of Marketo.

I failed my certification exam the first time (back when I wasn't even allowed to activate smart campaigns), but I have since gotten the Architect certification as well, and helped Adobe write exam questions as well. It's a journey!

Let me know what questions you have!

Natali_teplit1

Level 2

Hi Ellen!

I apologize that it has taken a second for me to reply to your messages. My name is Natali and I currently work at Fiix Software as a Marketing Operations Specialist in Toronto, ON.

I have been working with Marketo for just over a year now. I am definitely new to the software but have completed my Professional certification so far! I am looking forward to growing my expertise in Marketo and marketing automation in general. Thank you for your time to mentor us, and I'm looking forward to being more engaged in this thread in preparation for next certifications!

Nice to meet everyone! Look forward to working with you all.

keonimira-2

Level 2

Hello All!

My name is Keoni and I currently reside just outside of Phoenix, Arizona. I started using Marketo almost 2 years ago when I was hired at my previous company. At the time, I had zero Marketo experience and was tossed in head first into an Admin role. Since then, I gained my Professional cert., and I'm now looking to get my Expert, with aspirations to attain Master.

Super excited to (virtually) meet everyone and participate in this Mentorship 🙂

EllenSchwier

Level 4

Hi Keoni, it's great to meet you. Being thrown straight into Admin is a great way to learn! What was one of your "ah ha!" moments after taking over a Marketo instance?

EllenSchwier

Level 4

A lot of the Expert exam questions want to check that you understand how to manage an instance and troubleshoot problems (what exactly is going wrong here?!?). So, first question for you all:

Executable campaigns

- What's the main advantage in using them?

- What are the scenarios in which they won't work?

- How does the Remove from Flow step impact executable campaigns?

- Any fun experience you have had using them?

keonimira-2

Level 2

- What's the main advantage in using them?

Automate and streamline workflows completing each step before moving on to the next

- What are the scenarios in which they won't work?

Triggers, webhooks, and wait steps

- How does the Remove from Flow step impact executable campaigns?

Removes leads and contacts

EllenSchwier

Level 4

Correct on all points! Only two things I would add to this:

- Executable campaigns will not work across workspaces and cannot be cloned across workspaces

- When you use the Remove from Flow step in an Executable campaign you are also removing them from the smart campaign that called the executable campaign (which might create a scenario to use a Request Campaign flow step anyway).

The classic example for using executable campaigns is in your data management processes where you need country cleaned up before you route to sales. First execute the country clean up campaign, then send the sales alert based on country. For example.

B

BrittneyW25

Level 1

My name is Brittney Wise and I reside in Broken Arrow, Oklahoma. I have been employed as a Senior Marketing Analyst at Lumen Technologies since September 2021. In September 2023, I obtained the Adobe Marketo Engage Certified Professional certification. My goal is to attain the Adobe Marketo Engage Business Practitioner Expert certification by the conclusion of the mentorship program. I look forward to learning from you all.

EllenSchwier

Level 4

Hi Brittney, it's great to meet you! The biggest difference between the Professional and Expert exams will be the Admin settings and troubleshooting problems. As an analyst, are you focused mostly on reporting in Marketo?

Kym_Harper

Level 2

The link to the exam prep guide in Adobe experience league is 404'ing out when I try to access it on this page:
https://experienceleague.adobe.com/en/docs/certification/program/technical-certifications/ame/ame-expert/ame-e-business

Where can we find this?

Kym_Harper

Level 2

Found other instructions that the group might find useful. See attached.

keonimira-2

Level 2

You beat me to it! Was also going to share this one 🙂

EllenSchwier

Level 4

Adobe is opening considerations to reward engaged aspirants with a 50% certification exam voucher if you fill out the following survey. Be sure to check it out!

https://forms.office.com/r/M0QZUCbAKG

How to Participate

Suggested Next Steps for Aspirants:

Quick links

Sign up

Login with SSO

Login to the community

Login with SSO

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