Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Clement: Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets. Aspirants mapped to @Clement @EmanEspares @Amarjit_Hayer @rross1CY @KSBingham @khanson20 @aditik How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Clement, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Clement and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

jon_chen

Community Manager

Question

🗣️ [Mentor Clement Mak] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 22, 2024
14 replies
6991 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Clement Mak (@Clement) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Professional (AD0-E555) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Clement:

Regional Marketing Automation Specialist with over 5 years of lifecycle marketing experience, focusing on South East Asia markets.

Aspirants mapped to @Clement

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Clement, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Clement and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Professional (AD0-E555) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

Mentorship Program Link
Adobe Marketo Engage Certifications Overview Link
- Adobe Marketo Engage Professional (AD0-E555)
  - AME Professional Exam Prep Guide (requires login)
- Adobe Marketo Engage Business Practitioner Expert (AD0-E559)
  - AME Business Practitioner Expert Exam Prep Guide (requires login)
- Adobe Marketo Engage Architect Master (AD0-E560)
  - AME Architect Master Exam Prep Guide (requires login)

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

KSBingham

Level 1

Hello! My name is Kristin Bingham. I've been a Marketo user/admin for about 5 years at two different companies. I am from Utah and looking to expand my knowledge of Marketo, best practices and of course get certified!

rross1CY

Level 2

Hello my name is Ronnie Ross hailing from the BIG city of Little Rock, AR. I've been working with Marketo for about two years now but our systems person left which left the burden of all work on me while still learning.😭

Ronnie Ross, M.Ed

Amarjit_Hayer

Level 2

Hi, I'm Amarjit from Toronto and have been using Marketo since 2014. I primarily create target marketing audience lists for all our marketing campaign, focusing on the Database section in Marketo and SFDC. I am interested in learning about other Marketo areas, and ultimately getting a certification.

Amarjit

Clement-2

Level 3

Hi @ksbingham @rross1cy @amarjit_hayer

Glad to know all of you are actively using Marketo! Looking forward to helping you achieve your Adobe Marketo Engage Professional (AD0-E555) certification 🌟

I know preparation for the certification can feel daunting, so let's break it down and tackle 1 section of the exam each week.

Week of May 27: (Section 1) Building and Managing Programs
Week of June 3: (Section 2) Building Assets
Week of June 10: (Section 3) Defining and Targeting Audiences
Week of June 17: (Section 4) Analyzing and Building Reports

Please run through the respective sections in the AME Professional Exam Prep Guide (requires login) and feel free to post any questions that come up along the way!

At the end of each week, I will also be posting a quiz to give you an idea of the possible exam questions and to test your knowledge on each section.

This week, let's focus on (Section 1) Building and Managing Programs. Unfortunately, it seems that the scope of this section listed in the Exam Prep Guide might not be accurate, so you may refer to the following scope instead.

~~Given a business need/question, identify an appropriate reporting strategy to perform an analysis.~~
~~Analyze data to answer business questions.~~
~~Identify conversion funnels (as a concept to understand business analysis).~~
~~Consult the Solution Design Reference (SDR) to determine what data is available in reports.~~
~~Analyze report data to summarize and draw conclusions.~~
~~Recognize outliers and anomalies in reports.~~
Identify when to use each of the 4 program types.
Identify why/when to use the Event Program.
Identify why/when to use the Default Program.
Identify the special features of Engagement Program.
Identify the special features of Email Program.
Recognize what can be cloned.
Identify the benefits of custom tags.
Identify the purpose of channels.
Describe the importance of period costs.
Recognize the concept of using person scoring.
Understand communication limits.
Recognize program membership and acquisition.
Understand customer communication preferences.
Apply best practices for review prior to launch.

rross1CY

Level 2

Feels like I'm back in grad school again! 😂

Ronnie Ross, M.Ed

K

khanson20

Level 1

Hi! I am Kelsey Hanson! Fairly new to Marketo, have only been using it for the past 6/7 months but am excited to learn more!

Clement-2

Level 3

Hi Kelsey,

Welcome to the Marketo community! If you’ve any questions or specific areas which you’d require more help with, just drop a line anytime.

aditik

Level 2

Hello! My name is Aditi karade from India. I am new to Marketo but I have worked on other marketing automation tools like Salesforce, Hubspot. In my current organization we are planning to implement Marketo as a Marketing automation tool so I am here to gain knowledge of Marketo and enhance my skillset which will help me in my profession growth. My main moto is to learn from industry experts like you and get certification of most demanding marketing automation tool.

Sorry for late joining as I dont have community access, Jonathan shared access details a day before. But I will cover it over the weekend so that I will be on same track with other aspirant from 3rd June onward

Clement-2

Level 3

Hi @aditik

Glad to be part of your learning journey! I am certain your knowledge in other marketing automation tools would come in handy. Let me know if you have any questions or require help with any specific topics.

Clement-2

Level 3

Hi @ksbingham @rross1cy @amarjit_hayer @khanson20 @aditik

Here’s the quiz for this week on (Section 1) Building and Managing Programs:

Imagine your team has curated a valuable list of upcoming industry events and wants to collect leads by offering this gated content on your website.

Which type of program should you utilize to capture the leads through a form and send the curated list to these leads via an email?

Email Program
Default Program
Event Program
Engagement Program

Please reply to this message with your answer by Wednesday, 5 June. Look forward to finding out how well you understand the different types of program!

rross1CY

Level 2

I believe it will be a Default program if you're creating a form to collect names to send elsewhere after the event.

Ronnie Ross, M.Ed

Clement-2

Level 3

Hi @amarjit_hayer @rross1cy @ksbingham @khanson20 @aditik

Hope you’re having a lovely start to our 2nd week of this mentorship program!

This week, we will be focusing on (Section 2) Building Assets. Please run through the Exam Prep Guide and if possible, familiarize yourself with the actual configuration / interface through some hands-on in Marketo. If you have any questions, feel free to post them in this thread.

Gentle reminder to also attempt the week 1 quiz on (Section 1) Building and Managing Programs, if you have not done so. Looking forward to your questions and participation!

rross1CY

Level 2

Hey Clement when uploading a image in design studio how can you change that image in all assets at the same time without having to go into each asset one by one. For example: If a logo block is used and something is added how will all assets be updated using that logo block?

Ronnie Ross, M.Ed

Clement-2

Level 3

Hey @rross1cy

The most efficient way is to replace that specific image in the Design Studio.

You can follow the steps listed here.

You will essentially be re-uploading the image without changing the file name / URL - thus the updated image will be reflected in all of your assets (e.g. emails, forms, landing pages).

Hope this helps!

Clement-2

Level 3

Hi @rross1cy @amarjit_hayer @aditik @khanson20 @ksbingham @emanespares

Hope you had an amazing week! Here’s the next quiz on (Section 2) Building Assets:

Which of the following statements about creating/editing assets in Marketo is FALSE?

To replace an existing image in Design Studio, you must delete the old image first before uploading the new one.
Draft assets are editable and not live, while approved assets are finalized and live.
Local assets are specific to a program, while global assets can be used across multiple programs.
Approved assets can be reverted to draft status for further editing if needed.

Please reply to this message with your answer by Wednesday, 12 June. Feel free to let me know of any questions as well!

Amarjit_Hayer

Level 2

A is false, replace will overwrite the selected file, keeping the original filename if the new one was different, so no deletion is required.

Amarjit

Clement-2

Level 3

Hi @amarjit_hayer @rross1cy @aditik @khanson20 @ksbingham @emanespares

Hope all of you are having a great start to your week!

This week, please run through (Section 3) Defining and Targeting Audiences of the Exam Prep Guide. I will be posting a quiz on this section at the end of this week. Meanwhile, if you have any questions on Sections 1 - 3, just drop a line anytime.

I am also happy to share that Adobe is considering on rewarding engaged aspirants with a 50% certification exam voucher. If you are interested, please take a moment to complete this survey - https://forms.office.com/r/M0QZUCbAKG

Gentle reminder to attempt the week 2 quiz as well. Looking forward to your questions and participation!

Amarjit_Hayer

Level 2

@clement-2 Printable docs would be a great help to ensure we are on the right track, and to use when offline. I find my self going down rabbit holes with the 'useful resources' and links within the documentation. Not sure to what level of detail we should be preparing for the exam, which I am told is meant to be quite basic. e.g. when we working on building & managing programs, were we to look into how to sync with event partners, notification errors, etc., or just be able to understand what each program type is, what you can/cannot do with each, how to create them etc.?

Amarjit

Clement-2

Level 3

Hey @Amarjit_Hayer

“Going down rabbit holes” - that was exactly how I felt when I was preparing for my certification!

To stay on track, I would suggest sticking to the objectives / scope outlined for each section. If you can answer all of them confidently, I’m certain you will pass that section.

Based on the objectives / scope for section 1: building and managing programs, it is unlikely that you will be tested on “how to sync event partners”. I have personally never seen questions on that either.

The objectives / scope for each section are outlined here, as well as in the Exam Prep Guide.

At this juncture, you may also want to attempt the practice test available in the Adobe Certification Exam Prep Portal to have a better idea of the actual questions and the depth of understanding required.

Hope this helps!

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How to Participate

Suggested Next Steps for Aspirants:

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