Hello Community, Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Alysha Khan (@alysha_khan23) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program. A little bit about your Adobe Marketo Engage Community Mentor, Alysha: Alysha Khan is an Adobe Marketo Engage Champion and a certified Marketo architect in the Chicagoland area with a passion for campaign operations and building robust, scalable processes. In her current role as a Consulting Services Manager at Etumos, she is defining what it means to run a Center of Excellence at scale, coaching a team of consultants to be their best MOPs selves and providing strategic campaign operations guidance to top B2B SaaS companies. Alysha also loves coffee, cats, and stickers. Aspirants mapped to @alysha_khan23 @ellekay @lizmalinowski @suneethadadi31 @dave-silva-2 @yakshisharma @pareenko How to Participate Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024. Aspirants: Post your Questions in this thread to connect with your Mentor Alysha, and your fellow Aspirant peers. You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate! Suggested Next Steps for Aspirants: Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants. Like this thread to confirm your participation in the program Introduce yourself to Alysha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs! Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts! Quick links Mentorship Program Link Adobe Marketo Engage Certifications Overview Link Adobe Marketo Engage Professional (AD0-E555) AME Professional Exam Prep Guide (requires login) Adobe Marketo Engage Business Practitioner Expert (AD0-E559) AME Business Practitioner Expert Exam Prep Guide (requires login) Adobe Marketo Engage Architect Master (AD0-E560) AME Architect Master Exam Prep Guide (requires login) We're wishing you all the best as you embark on this learning journey! Cheers, Jon

jon_chen

Community Manager

Question

🗣️ [Mentor Alysha Khan] 🌟 Adobe Marketo Engage Community Mentorship Program 2024 🌟

Forum|Forum|1 year ago
May 22, 2024
14 replies
11272 views

Hello Community,

Welcome to the Adobe Marketo Engage Community Mentorship Program 2024! This is the featured Community Discussion thread for your Adobe Marketo Engage Community Mentor, Alysha Khan (@alysha_khan23) who will be here to guide and support you and your peers with your Adobe Marketo Engage questions as you prepare for your Adobe Marketo Engage Business Practitioner Expert (AD0-E559) exam, through to the end of the program.

A little bit about your Adobe Marketo Engage Community Mentor, Alysha:

Alysha Khan is an Adobe Marketo Engage Champion and a certified Marketo architect in the Chicagoland area with a passion for campaign operations and building robust, scalable processes. In her current role as a Consulting Services Manager at Etumos, she is defining what it means to run a Center of Excellence at scale, coaching a team of consultants to be their best MOPs selves and providing strategic campaign operations guidance to top B2B SaaS companies. Alysha also loves coffee, cats, and stickers.

Aspirants mapped to @alysha_khan23

How to Participate

Aspirants’ goal is to clear their Adobe Marketo Engage Certification during the duration of the program: May 17th , 2024 – June 21st, 2024.
Aspirants: Post your Questions in this thread to connect with your Mentor Alysha, and your fellow Aspirant peers.
You are all preparing for the same Certification, so feel free to use this space to share what you’re learning and collaborate!

Suggested Next Steps for Aspirants:

Update your Community Profile photo with your latest headshot so that you can stand out to your Mentor and Peer Aspirants.
Like this thread to confirm your participation in the program
Introduce yourself to Alysha and your Aspirant peers by replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe Marketo Engage
Post your Questions to this thread as you begin learning more about the Adobe Marketo Engage Business Practitioner Expert (AD0-E559) certification
Test your Marketo Engage knowledge by browsing through the Adobe Marketo Engage Community Questions and taking your best shot at answering some Qs!
Remember that every post / like / comment you make in your contextual thread and in the Marketo Engage Community throughout the duration of the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

Quick links

We're wishing you all the best as you embark on this learning journey!

Cheers,

Jon

Marketo

alysha_khan23

Adobe Champion

Hi everyone! Excited to get started here!

Before we kick-off, I would love learn more about each of you. Feel free to share some details and then answer the following questions:

How long have you been using Marketo?
How do use Marketo in your current role/previous roles?
What areas of Marketo are you most comfortable with?
What areas of Marketo are you least comfortable with?

suneethadadi31

Level 2

Hi Alysha,

I'm Suneetha, with about 14 years of experience in Marketing operations ( including lead generation, email marketing, campaign management, and database management, among others.)

For the past 5 to 6 years, I've been proficient in using Marketo.

To address your questions:

How long have you been using Marketo?
Ans: As previously mentioned, I've been using it for the past 5 to 6 years.
How do you use Marketo in your current role/previous roles?
Mainly for campaign management.
What areas of Marketo are you most comfortable with?
I'm most at ease with Marketing Activities, Design Studio (particularly forms and asset uploads), Database (for segmentation), and while I'm not entirely familiar with Admin, I am comfortable with it to some extent.
What areas of Marketo are you least comfortable with?
Could you please specify a few areas, and I'll address them accordingly?

Hope this provides more insight.

Cheers,

Suneetha

suneethadadi31

Level 2

Thank you Alysha!! for the reach out . Looking forward and excited to learn more.

ellekay

Level 2

Hey everyone,

I'm Lisa. I've been with Druva for 2.5 years and have around 8 years of experience with Marketo. I'm really excited to join this program because I feel stuck doing campaigns and want to learn more. Sometimes, it gets overwhelming when people talk about more advanced stuff, and I feel a bit lost. I do want to gain knowledge on how to build a better lifecycle and better know the instance. I'm grateful for this opportunity.

Alysha, I'm super excited to have you as my mentor! I've seen you in a few webinars and can't wait to learn from you.

Fellow Aspirants -

suneethadadi31

Level 2

Hi,

I was preparing via a practice test and came across this question.

Is a 12-hour duration not adequate when we implement a head start? Is the usage of word worldwide causing complexity in this regard?

https://experienceleague.adobe.com/en/docs/marketo/using/product-docs/email-marketing/email-programs/email-program-actions/head-start-for-email-can coinprograms#:~:text=Our%20existing%20Head%20Start%20feature,UTC%20%2B14%3A00).

What other questions could arise regarding the topic of head start?

Thanks,

Suneetha

alysha_khan23

Adobe Champion

Hi Suneetha! If you read the question closely, you'll see that they are asking about Head Start with Recipient Time Zone.

So if you go to the Experience League article you linked and scroll down to the Head Start with Recipient Time Zone section, you'll see that it does take 34 hours.

L

lizmalinowski

Level 2

My name is Liz Malinowski. I live in Connecticut and currently work in B2B SaaS for a Healthcare/Gov't tech company. I've been working in Marketing for more than 12 years in various roles, making the transition to Marketing Ops almost 4 years ago. I am so excited to be here and to have been selected for this mentorship program!

How long have you been using Marketo? 3-4 years
How do use Marketo in your current role/previous roles? Campaign building, lead scoring, emails, inbound lead management and routing
What areas of Marketo are you most comfortable with? Marketing Activities and Design Studio
What areas of Marketo are you least comfortable with? Analytics and Admin - would love to dig into all the uses for APIs!

alysha_khan23

Adobe Champion

@ellekay @lizmalinowski @suneethadadi31 @DaveSilva @yakshisharma @Greninja

Welcome to Week 1! Here's our plan for this week:

Review Section 1: Administration and Maintenance in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group.
Review the Exam objectives and scope (scroll down a bit) and send over notes on what areas you need help with.
Take the official practice and send over notes of what questions and areas you struggled with. We will retake this test in Week 4 to help track your growth and learning.
- To take the practice test:
  - First, log in to the Adobe Credential Management System with your Adobe ID.
  - Then, go to the Adobe Certification Exam Prep Portal to find your practice test.

I'm located in the Chicagoland suburb so I will be typically be responding in this thread CST mornings. Let's get this party started!

L

lizmalinowski

Level 2

Took my first practice test and got an 84%!

Here are my takeaways/opportunities for improvement:

Identifying global assets
Better understanding of 'Used By'
Improvement of how to do quality checks
How to assign the appropriate acquisition program

Areas of strength:

Lead Management
Administration and Maintenance
Data Management

Summary: I found the scenario questions the most difficult. It was hard to discern the differences between the options that way the questions were written. Will need more practice here! Anyone else have any links or tips to share to help me in this area?

alysha_khan23

Adobe Champion

@lizmalinowski This is fantastic!

For the areas of improvements, I'll pull together some links/resources in the next few days. Can you clarify exactly what you mean by a better understand of Used By and how to do quality checks? Screenshots of relevant questions will also help.

For the scenario questions, do you mind sharing a few examples? The exam wording can be tricky so don't feel too bad!

And I'm asking about scheduling the exam so stay tuned.

ellekay

Level 2

Took the first test - I thought I got a lot more wrong than I did. I do get major anxiety when I take the test!

Def. have to read the questions carefully though!

alysha_khan23

Adobe Champion

@ellekay This is a great score for a first attempt! And yes, reading the questions closely is super critical for a lot of Adobe cert exams. They like to get tricky with the wording and answer choices.

alysha_khan23

Adobe Champion

@lizmalinowski @yakshisharma @suneethadadi31 @dave-silva-2 @ellekay @pareenko

Let's kick off Week 2! Here's our plan for this week:

Review Section 2: Marketing Activities/Campaign Management in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. This section accounts for 46% of the exam so let's make sure we understand the main concepts really well!
Continue to review the Exam objectives and scope (scroll down a bit) and send over notes on what areas you need help with.

suneethadadi31

Level 2

@alysha_khan23 - Is it only for me the link to Adobe Marketo Engage Business Practitioner Expert Prep Guide doesnt work

Areas that I might need help is of the below -

Summarize the utility of Webhooks in Marketo and how they are used
Tricky questions on Communication Limits

Thanks,

Suneetha

yakshisharma

Level 2

This link is not working for me too

alysha_khan23

Adobe Champion

@ellekay @dave-silva-2 @pareenko - Got a specific nudge for you three 🙂 Haven't seen a ton of comments for y'all so want to make sure you're getting your questions answers. Let me know how I can be helpful!

Dave-Silva-2

Level 3

Hi Alysha,

I've been following along in the thread -- just haven't had many questions about the prep material so far.

However, one thing that came up with me team is the execution order of campaign processing.

I found the articles below, which outline the priority, but they don't seem to go into detail about how prioritization works when multiple campaigns are essentially the same. If they are set to the same priority, and contain the same flow steps (say, an alert), but for different alerts, does it just come down to alphabetical order? Or perhaps creation date of the campaign?

How Campaign Processing Works - Marketing Nation (marketo.com)

How to Control Order of Operations in Marketo - Marketing Nation

alysha_khan23

Adobe Champion

@dave-silva-2 Great question! It will be based on the time stamp of when the campaign was added to queue to run. If something of higher priority comes into the queue then it would take priority and then return to the queue based on when the lower priority things were added.

alysha_khan23

Adobe Champion

@lizmalinowski @suneethadadi31 @dave-silva-2 @yakshisharma @ellekay @pareenko

Welcome to Week 3! Here's our plan for this week:

Test your knowledge from Week 1 & 2 - https://forms.gle/vfM2dVPM6tCyyPuf6
Apply for a 50% certification exam voucher - https://forms.office.com/r/M0QZUCbAKG
Review Section 3: Lead and Data Management in the Adobe Marketo Engage Business Practitioner Expert Prep Guide and all associated articles linked out. Submit any question or areas that need clarified to this group. This section can be a bit tricky so keep those questions coming!
Continue to review the Exam objectives and scope (scroll down a bit) and send over questions on what areas you need help with.

Dave-Silva-2

Level 3

Thanks Alysha!

I just completed the test.

I think the first question is worded wrong, though, since it indicates "is the benefit" (singular), but then expects multiple responses.

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