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A
Anonymous
January 29, 2015
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Measuring Sales Adoption

  • January 29, 2015
  • 6 replies
  • 2386 views
We recently launched Marketo to our Sales team, and our Leadership has made engagement a top priority for 2015.  Is there a way that the Marketing team can measure adoption amongst the Sales team?  We have approximately 140 Sales team members using the system, and we would love to be able to measure usage by team member.  Is there a way to do that? Any suggestions are welcome. Thanks!
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Are you referring to Marketo Sales Insight? 

You can use the new Sales Insight Performance report grouped by sales rep to see what reps are sending what Marketo emails using MSI. 

6 replies

A
Anonymous
Accepted solution
January 29, 2015
Are you referring to Marketo Sales Insight? 

You can use the new Sales Insight Performance report grouped by sales rep to see what reps are sending what Marketo emails using MSI. 
Josh_Hill13
Josh_Hill13
Level 10
January 29, 2015
Also see if SFDC can check which modules they are using.
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Anonymous
January 29, 2015
Justin, that's awesome, I didn't know that was an available report now!

I don't want to get greedy here, but is there any way to take this report and drill down onto who the recipients were, for each sales rep's email activity?
A
Anonymous
January 30, 2015
Hey Nate, unfortunately no. 

But you could create a smart list with the "Was Sent Sales Email" filter, and then use the "Sent By" constraint to select an individual sales rep and see the list of recipients. 

That is a pain and it would be way better to have drill-down in the report. Maybe post as an idea!
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Anonymous
January 30, 2015
Yeah that's a bummer because the sales reps who don't have a Marketo login are the ones who would like to see that intel.  And...still can't subscribe to smart lists so that would mean I'd have to export that data manually for them...which isn't going to fly ;D

So...we either need subscribe to smart list to finally happen or analytics reports drill down =P
A
Anonymous
January 30, 2015
Or ideally both! :) 
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