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A
Anonymous
September 7, 2017
Question

Measuring drop off rates between form fields

  • September 7, 2017
  • 1 reply
  • 2031 views

I'm interested in measuring drop-off rates between form fields. In other words, of the users who viewed a form page, 90% filled out the first field, 80% moved on to fill out the second field, etc... Anyone have suggestions on how to implement this in Marketo (or using some other tool integration)?

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
September 7, 2017

It's not practical to do in Marketo, since if the person never fills out the form completely, you won't know who they are -- and Marketo is not the place to report on sessions while they're still anonymous (it's fine for reporting on previously anonymous activity, of course).

This would be pretty straightforwardly done using GA (or similar anonymous-centric analytics) but it's more common to A/B test your forms using different field counts. (Though I agree that deprives you of a super-deep dive that would be interesting.)

A
Anonymous
September 9, 2017

Makes sense. I'll look into GA implementation. Thanks.

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