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January 10, 2017
Question

Measuring Baidu Attribution

  • January 10, 2017
  • 1 reply
  • 2024 views

Anyone able to help?

In the same way that we can set up our Google Adwords activity to link through to Revenue Analytics to measure ROI / conversion from particular ad group campaigns, we would love to do the same thing with Baidu activity.

Set Google AdWords Conversions in the Revenue Model - Marketo Docs - Product Docs

Strangely Baidu measurement at the moment does not enable us to differentiate between paid and organic derived from this search engine - so are hoping Marketo would be able to fill in the knowledge gap for us.

does anyone have any experience of setting up RCA with Baidu? or know of a plug-in which could help? (I'm happy to throw money at the problem if needed)

many thanks

Rob

rcooke@onlinerepublic.com

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1 reply

Nicholas_Manojl
Level 8
January 10, 2017

I can't help you specifically but I've heard people flippantly say that just about all results from Baidu are paid.

Essentially it is 90% paid SERP and 10% organic, if that.