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Franky_Ruyssch2
Franky_Ruyssch2
Level 4
January 7, 2019
Question

Measure external hosted web page visits with url variable

  • January 7, 2019
  • 2 replies
  • 1875 views

Hi,

I came across the following problem today. We have a published article in a digital magazine (today) that links to a page on our website ( drupal web site )

The url for the link contains UTM parameters source-medium and campaign

In google analytics I see 5 visits so far. I can see the campaign id and the source/medium. Everything is ok there.

But, I have a campaign running measuring the effectiveness for the ad in Marketo.

One of the smart campaigns = "10 - Clicked Ad", in which I want to measure the "visits web page" is build with the following smart list

The campaign members overview doesn't show me contacts, so I am wondering what is the cause :

- Is my definition for the "Visits Web Page" correct ( I am doing Web page = Any , work with a query string parameter and a referrer since this is an external page )

- Can the cause be the fact that the 5 registered visits in google analytics are from unknown people ( no marketo cookie )

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2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
January 7, 2019

Does your domain use SSL? If it doesn't, you shouldn't rely on the Referrer being present.

- Can the cause be the fact that the 5 registered visits in google analytics are from unknown people ( no marketo cookie )

Of course. (Not "no Marketo cookie" though, a still-anonymous cookie.)

    Loren_Posendek
    Loren_Posendek
    Level 4
    January 7, 2019

    I think your hunch of the 5 Google Analytics visitors are unknown people in Marketo is correct. Have you tried testing this out with your own known Marketo record?

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