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August 8, 2014
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Mass Update Lead Owner

  • August 8, 2014
  • 5 replies
  • 1558 views
Hello,

I need to mass update the "Lead Owner" field in Marketo so that I can send interesting moment notifications to the right user.  What would be the easiest way to do this given that I am using Marketo in conjunction with Dynamics 2011?  

Thanks!
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Best answer by Kenny_Elkington
Hi Chris,

I would recommend that you make these changes on the CRM side, rather than in Marketo.

5 replies

August 8, 2014
Chris,

You could create a smart campaign, include those you want to update, and use the "Change Owner" flow step. You may need to use a bunch of conditional criteria if you are mass assigning to multiple owners.
August 8, 2014
Thanks, Charlie.  I am hoping to find a way to update using the email address as the primary key to append a new lead owner.

 The conditional criterea would be too complicated to set up I think given two alignments across geographies and industies compounded by numerous override exceptions.  
Kenny_Elkington
Adobe Employee
Kenny_ElkingtonAdobe EmployeeAccepted solution
Adobe Employee
August 8, 2014
Hi Chris,

I would recommend that you make these changes on the CRM side, rather than in Marketo.
August 11, 2014
I agree with Kenny.  You can do an update on the Marketo side, iniitally, but Dynamics should route the leads accorindgly for all new in-bound leads. 

August 12, 2014
Thanks, Travis.  That takes care it.  Now I just need to update field mapping to get the desired results.

Cheers,

Chris