Marketo / Zoom Webinar Setup Issues

Question

Hello,
I'm a new user to Marketo and I'm trying to set up a Zoom webinar using the Marketo Webinar program so that any registrants will be captured in Marketo rather than the Zoom platform. I'm having issues with the setup of the campaigns section in particular.
 
I've approved all of my emails, landing pages, and triggered campaign schedules (lightning bolt icon), but for some reason, I'm not getting the "Activate" button under the schedule tab for my batch campaigns (lightbulb icon), and not sure why. I'm wondering if there is something wrong with the tokens in the program or if there is some other issue. Any help would be appreciated!

Dennis_Thomsen · Accepted Answer

Batch campaigns are not activated - they are scheduled to run at a specific date and time.

Check out this to learn more about scheduling:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/smart-campaigns/using-smart-campaigns/schedule-a-batch-smart-campaign-to-run-later.html?lang=en

And this to understand the difference between trigger and batch campaigns:

https://experienceleague.adobe.com/docs/marketo/using/product-docs/core-marketo-concepts/smart-campaigns/understanding-smart-campaigns.html?lang=en

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