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September 27, 2013
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Marketo Tracking Breaks Links in HTML

  • September 27, 2013
  • 5 replies
  • 1992 views
For a survey campaign we sent out yesterday (9/26/2013) the links to the survey (when sent from Marketo) appear to have been malformed. Users are getting a 404 error when they click the link to take the survey (from any of three links).

Here's what the URL looks like after Marketo adds its tracking:
http://mkto-l0090.com/http:/www.surveymonkey.com/s/XXXXXXX

(where 'XXXXXXX' is the Survey ID...)

Here's what the HTML looks like before Marketo transforms it (for tracking purposes):
<a style="color: #0099ff;" href="http://www.surveymonkey.com/s/XXXXXXX" target="_blank">&raquo; Take our survey.</a>

What gives?
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Best answer by
The exact same issue happened to me yesterday.  Apparently there is a known bug that causes the break in the link. 

Marketo engineering is working on it, but it would have been great to know that there was a bug in advance so that we could address the issue prior to sending the email.

5 replies

September 27, 2013
You need to define the base URL as a text token without the http://,  appending a hash at the end of it

www.surveymonkey.com/s/XXXXXXX#

The email link is defined as http://{{my.token_name}}

Accepted solution
September 27, 2013
The exact same issue happened to me yesterday.  Apparently there is a known bug that causes the break in the link. 

Marketo engineering is working on it, but it would have been great to know that there was a bug in advance so that we could address the issue prior to sending the email.
September 27, 2013
@bgomes...I've never had to do this before. We didn't set this email up using tokens. Why would I now be required to use a text token? Is this a fundamental change to the Marketo Platform?

The smart campaigns I executed yesterday simply re-sent emails that worked previously...Without text tokens.
September 27, 2013
@Crystal,
Has Marketo responded to you, acknowledging a known bug? 

Thanks,
Mark
September 27, 2013
FYI- This isn't 'solved' really...