Marketo Tokens in Email Templates - How to Hard Code a Date

Question

This is a weird, but frustrating issue. Marketo tokens with velocity scripts don't work if they are plugged into an email template rather than the Email Editor. I wanted to hard code a send date for my UTM tags since otherwise everyone seems to either not set it or come up with some random date format. Normal, non-custom tokens seems to work just fine, but not ones based on a script.

Token: {{my.YYMMDD}}

Velocity Script: $date.get('yy_M_d')

Works if added in Email Editor 2.0

Does not work if put into email template (it changes in the url string to ${my.vYYMMDD_1})

I'm wondering if anyone knows a way around this? Some way to format the {{system.date}} to be Google UTM friendly (no spaces).

SanfordWhiteman · Answer

You need to make sure you're emitting the entire fully-formed tag from the Velocity token. You can't reliably interpolate a Velocity {{my.token}} into an that's outside of Velo.Also: don't use Date or Calendar objects in Velocity without using a timezone. It'll cause subtle breakage. See here for some guidelines: http://blog.teknkl.com/velocity-days-and-weeks/

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