Marketo Smart Campaign Best Practices

Here are a few best practices:

> Use trigger campaign for low volume actions (e.g auto responder)
> Use as few flow steps as possible for high frequency triggered campaigns
> Use batch campaign wherever possible
> Consider the actions of flow step - multiple qualifying scenarios can be executed via one campaign
> Schedule data management campaigns during low demand times
> Spread out batch campaign schedules
> Deactivate unused trigger campaigns
> Always check the batch campaign member count before scheduling or running a batch campaign

> Deactivate unused recurring batch campaigns

Please feel free to add more value to it.