Marketo should add SMS functionality as well | Community
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Sant_Singh_Rath
Adobe Champion
Adobe Champion
August 1, 2018
New

Marketo should add SMS functionality as well

  • August 1, 2018
  • 2 replies
  • 3138 views

When we call marketo a marketing automation tool and are not able to send the SMS from marketo (without using third party tool integration), I feel something missing.

2 replies

Josh_Hill13
Level 10
August 2, 2018

why would you expect Marketo to also be an expert at SMS phone systems? It's a platform.

Kevin_Weisenber
Level 4
August 9, 2018

I view it as being similar to email. They have brought email into the platform because it's a mainstream form of communication with customers/leads and I am perceiving SMS to be the same as we move more and more towards a mobile centered world.

Sant_Singh_Rath
Adobe Champion
Adobe Champion
August 10, 2018

I agree with Kevin on this. Recently Salesforce marketo cloud have added a feature, we can create/manage digital campaigns (fb,insta etc) within the toll itself and I feel it's a great move. We have to upgrade ourself as per the market need and customer behaviour.

~ Sant Singh Rathaur
February 4, 2020
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