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Hchen151
Hchen151
Level 3
July 14, 2023
Question

Marketo sending field's data to Qualtrics via API LaunchPoint

  • July 14, 2023
  • 1 reply
  • 2541 views

I'm trying to just send over a couple of fields' data (e.g. Email address, last name, first name, LeadID, Consent source) without a Smart List to Qualtrics via the API integration at LaunchPoint, not sure how exactly to transfer it over. Can somebody shed some lights? : )

1 reply

Darshil_Shah1
Community Advisor and Adobe Champion
Darshil_Shah1Community Advisor and Adobe Champion
Community Advisor and Adobe Champion
July 14, 2023

From what I've read about the Qualtrics native integration, you're only able to generate the unique URLs for the people housed in the Marketo Smart/Static lists (see snapshot below). Is there a reason you don't want to use the Marketo lists for referencing people over in Qualtrics?

 

 

    Hchen151
    Hchen151Author
    Level 3
    July 14, 2023

    Because the email will be send out from Qualtrics directly. To do this it needs some data from Marketo (Which are only stored in Marketo) by not going through any campaigns.

     

    Is it possible to transfer via webhook instead?

    Thorsten
    Thorsten
    Level 3
    July 14, 2023

    Probably yes.

     

    Looking at Qualtrics' API documentation, the API auth uses a token transmitted with the header, which Marketo Webhooks do support. Whether or not you can import your contacts then might depend on what Qualtrics product you are licensed for. But this API seems to be capable of doing what you want: Create Directory Contact or Create Contact In Mailing List 

     

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