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A
Anonymous
July 16, 2015
Question

Marketo Salesforce integration help needed

  • July 16, 2015
  • 1 reply
  • 1680 views

I am looking for customized solutions to integrate Marketo with SFDC, Do you know anyone that could help with this?

A little bit background - we are a B2B organization focusing on customer retention and cross-sell.  No mass volume of leads. SFDC contacts are decision maker or influencers.

Thank you!

Vivian

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1 reply

SanfordWhiteman
SanfordWhiteman
Level 10
July 17, 2015

What are your customization needs -- that is, how do your needs differ from the range of built-in SFDC interfaces? What are some features of your intended integration? I think people will need this background to know whether you need custom development or expert implementation of existing features. Compare a custom API gateway with an awesome set of Smart Campaigns: different animals.

    A
    Anonymous
    July 17, 2015

    HI Sanford,

    It would be a customized integration plan that will work for our situation.

    We are open to the ideas.  The goal is to pass on the marketing activities/interactions associated with the "leads"  who are decision makers or influencers of existing SFDC accounts to Salesforce and provide sales users a reason to call/follow up with these "leads".  The SFDC data integrity to be ensured - no modification of SFDC data from Marketo. SFDC does not need to hold a lot of lead data that are not related to the key person from their accounts.

    Thanks!

    Vivian

    Edward_Unthank_
    Edward_Unthank_
    Level 7
    July 17, 2015

    Hey Vivian, I think you just need a normal out-of-the-box sync with SFDC. You might have some small configuration setups, but I would only resort to "customized solutions to integrate" (as I'm interpreting that as technical custom development through writing code) in very very rare cases. It costs loads and loads of money to do, and in 9/10 cases will be a nightmare legacy bottleneck down the line.

    Besides word-of-mouth referrals from your local Marketo user group, you can check out Services – Marketo LaunchPoint to see services partners who help companies set up Marketo and SFDC.

    Cheers,

    Edward Unthank

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