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Inbound_Team_Ne
Inbound_Team_Ne
Level 1
October 13, 2017
Question

Marketo Salesforce Campaigns Syncing Issue

  • October 13, 2017
  • 3 replies
  • 4026 views

"Salesforce campaigns are not syncing into Marketo. When we try to "add to SFDC campaign", only a few campaigns show, while there are dozens available in Salesforce. We have tested a few times and cannot resolve." How do we do it? Also, Is the campaign creation in Marketo to Salesforce one way or it happens both ways?

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3 replies

Josh_Hill13
Josh_Hill13
Level 10
October 13, 2017

If your user profile for Marketo User allows R/W of SFDC Campaigns, you can enable this in Admin > SFDC. Then the SFDC Campaigns will sync.

Yes, you can use the Program Sync to SFDC Campaign feature to Create New SFDC Campaign, but I don't recommend a direct Program to SFDC Campaign sync. There are 100 threads on why but it comes down to control of lead flow.

Can you ask your SFDC Admin to review the user permissions with you and Marketo Support? Since you didn't tell us about what steps you took, not sure I can offer more.

Josh_Hill13
Josh_Hill13
Level 10
October 13, 2017

Also, the SFDC Campaign must be Active=T to be seen and used by Marketo.

    Suzanne_Wink1
    Suzanne_Wink1
    Level 2
    October 23, 2017

    First thing I'd check is the Marketo Sync user permissions in Salesforce. If the User has access to a few campaigns but not all (and you have checked whether the campaigns are active) chances are your 'Organization Wide Defaults' for campaigns in Salesforce are set to 'private' which means the Marketo User can only 'see' campaigns created by the Sync User itself, not campaigns created by others. Does the Marketo Sync User have an administrator profile in Salesforce?

    Gerard_Donnell4
    Gerard_Donnell4
    Level 9
    October 23, 2017

    HI @Inbound Team NetElixir​,

    If you have tried the above steps try searching for the SFDC campaign by only inputing some of the name in the search field.  I noticed a few weeks ago that when I put the full name in exactly as it was in Salesforce it couldn't find it, but when I only put in half the name it would appear in the prompting/auto complete section that appears below and I could select it there.

    Thanks,

    Gerard 

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