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Anonymous
June 23, 2014
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Marketo Sales Insight - Clicks, Opens, etc.

  • June 23, 2014
  • 2 replies
  • 1330 views
A little confused with the "clicks" and "opens" in marketo sales insight. There won't be any check marks, but if you hover over it it'll say "opened". And sometimes there is no check for "opened" but it'll have a check under "clicked". Has anyone figured out exactly what's going on there?
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Best answer by Robert_Solis1
Hi Sara,

I think what you're seeing is the image description from hovering over where the checkmark will display when an email is opened.  That description is displayed if you hover a checkmark or non-checkmark for the Open column.  For the Click having a check without one for Open, this can happen frequently when a Lead does not download images for the Email as the Open activity for Sales Emails relies on the tracking pixel the same way Marketing emails from Marketo do.  If you're not including any images that would entice a Lead to download images for your Sales Email then they could skip downloading images but still click on the tracked link.

2 replies

Josh_Hill13
Josh_Hill13
Level 10
June 23, 2014
That doesn't sound like the correct behavior. Call Support.
Robert_Solis1
Robert_Solis1Accepted solution
Level 3
June 24, 2014
Hi Sara,

I think what you're seeing is the image description from hovering over where the checkmark will display when an email is opened.  That description is displayed if you hover a checkmark or non-checkmark for the Open column.  For the Click having a check without one for Open, this can happen frequently when a Lead does not download images for the Email as the Open activity for Sales Emails relies on the tracking pixel the same way Marketing emails from Marketo do.  If you're not including any images that would entice a Lead to download images for your Sales Email then they could skip downloading images but still click on the tracked link.
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