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DeepthiGo1
Level 2
January 8, 2025
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Marketo Report

  • January 8, 2025
  • 2 replies
  • 856 views

Hi Team,

 

Is there a way to pull a report in marketo to know the asset landing page total views, conversions/total views and conversions from the UTM's

 

For example if I have to pull a report on a specific asset like white paper landing page on our website; how would I view the total views, conversations/views and conversations from UTMs.

 

Please guide.

 

Thanks,

Deepthi.

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Best answer by Miray

Hi @deepthigo1  When it comes to landing page reports, they typically show you overall conversion rates and other key metrics. However, if you want to dive deeper into the data and analyze visits and conversions by specific UTM parameters (like source, medium, campaign, etc.), you'll need to use external tools or services, such as : Adobe Analytics, Google Analytics, MixPanel etc..

There is also a very similar question recently, and you can take a look at this link for more context: https://nation.marketo.com/t5/product-discussions/to-fetch-report-on-landing-pages-by-utms/m-p/354450#M201796

2 replies

Miray
Community Advisor and Adobe Champion
MirayCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
January 8, 2025

Hi @deepthigo1  When it comes to landing page reports, they typically show you overall conversion rates and other key metrics. However, if you want to dive deeper into the data and analyze visits and conversions by specific UTM parameters (like source, medium, campaign, etc.), you'll need to use external tools or services, such as : Adobe Analytics, Google Analytics, MixPanel etc..

There is also a very similar question recently, and you can take a look at this link for more context: https://nation.marketo.com/t5/product-discussions/to-fetch-report-on-landing-pages-by-utms/m-p/354450#M201796

    SaurabhGoyal_GN
    SaurabhGoyal_GN
    Level 4
    January 24, 2025

    Hi @deepthigo1 

    To pull a report in Marketo that includes total views, conversions, and conversions from UTM parameters for a specific asset (like a white paper landing page), follow these steps:

    Landing Page Performance Report:
    In Marketo, go to Analytics > Reports > Landing Page Performance.
    Filter for the specific landing page you're interested in (e.g., the white paper).
    This report will show you the total number of page views, conversions, and other metrics.


    UTM Tracking:
    To filter by UTMs, you can create a Smart List that includes conditions based on UTM parameters (e.g., utm_campaign, utm_source, utm_medium).
    Then, use that Smart List to filter your report results to see conversions that originated from specific UTM parameters.


    Custom Reporting:
    You can also create a custom report to combine landing page data with UTM parameters. Set up the report with the necessary filters (like UTM parameters) and use the data points for total views and conversions.
    By combining these methods, you'll be able to view total views, conversions, and conversions from specific UTMs for your white paper landing page or any other asset.

    Thanks!

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