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Dave_Doran
Dave_Doran
Level 2
July 3, 2017
Question

Marketo plus other tool for email?

  • July 3, 2017
  • 1 reply
  • 1878 views

Does anyone have experience setting up Marketo and not using it for email functionality? Thoughts on pros/cons of a Marketo implementation for website customization, ad retargeting, etc., but not email (at least not initially)? Does it make more sense to use email from the beggining with Marketo vs. staying with a diferent email tool and transitioning email later on? Thanks!

1 reply

Devraj_Grewal
Devraj_Grewal
Level 10
July 7, 2017

Dave,

Please move this discussion to Products​ for a more prompt response.

I have gone from a ESP like MailChimp and VerticalResponse to a MAP and yes, during the implementation I was still utilizing the ESP until I had Marketo fully implemented. Once I did, I was eager to get started using it for email sends, so we ended our subscription with our ESP. That is the only case I can think of for not sending emails from Marketo immediately. I have not heard of any Marketo instance not utilizing email sends, it's a core functionality that surpasses what as ESP can accomplish.

    Dave_Doran
    Dave_DoranAuthor
    Level 2
    July 7, 2017

    Thanks!

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