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stacenic
Level 3
July 15, 2020
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Marketo Plain Text Emails - Stacking Replies

  • July 15, 2020
  • 1 reply
  • 2486 views

Hi All!

Has anyone sent plain text emails via marketo for an email campaign, and have it look as if the follow up (or second email) to the first plain text email that's sent, is a reply? For instance, in gmail, when I sent an email to someone & they don't answer, I'll send a second email in that thread, so the emails are stacked. 

 

We are trying to make the plain texts emails coming from sales look as real as possible. Let me know if you have tried this or if it's even possible. Thanks in advance! 

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Best answer by SanfordWhiteman

You can't create an actual threaded conversation this way, because threads use the References: and In-Reply-To: headers, neither of which can be changed with Marketo sends.

 

You can fake the Subject: by prepending "Re:" to the follow-ups. Some mail clients will thread based just on the Subject, but they're under no obligation to, since it's so easily faked.

1 reply

SanfordWhiteman
SanfordWhitemanAccepted solution
Level 10
July 15, 2020

You can't create an actual threaded conversation this way, because threads use the References: and In-Reply-To: headers, neither of which can be changed with Marketo sends.

 

You can fake the Subject: by prepending "Re:" to the follow-ups. Some mail clients will thread based just on the Subject, but they're under no obligation to, since it's so easily faked.

    S
    stacenicAuthor
    Level 3
    July 16, 2020

    Thank you for your reply! That's what I figured - it's not something we can do but can potentially "fake" although it will be up to the actual email application on whether they will stack the emails. 

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