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Stepan_Egorov
Stepan_Egorov
Level 2
March 29, 2018
Solved

Marketo parameters in URL for Google Analytics

  • March 29, 2018
  • 2 replies
  • 5868 views

Hi there!

Whenever somebody clicks a link in a Marketo email with the "link tracking" option on, they get to my website, with the URL having a huge parameter set at the end, begininng with /?mkt_tok=eyJpIjoiT0....... I see why it happens and that's OK.

The issue is that it spoils tracking in Google Analytics. When I check my page visit reports, I see such thing: http://prntscr.com/ixz4ik Each visit from an email is considered by GA as a visit to a separate page! During a year, such single visits accumulate to a huge sum, which makes a particular page visit count not matching the _actual_ numbers, which should also include hits from Marketo emails.

Anyone had a workaround to solve this?

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Best answer by Grégoire_Miche2

Hi Stepan,

In GA, you need to exlude mkt_tok as a URL parameter in the view.

-Greg

2 replies

SanfordWhiteman
SanfordWhiteman
Level 10
March 29, 2018

Yes, been asked several times before. Search past posts for "mkt_tok".

Grégoire_Miche2
Grégoire_Miche2Accepted solution
Level 10
March 29, 2018

Hi Stepan,

In GA, you need to exlude mkt_tok as a URL parameter in the view.

-Greg

    Stepan_Egorov
    Stepan_EgorovAuthor
    Level 2
    March 30, 2018

    Thank you Gregoire, this works.

    Here's where to do it: http://prntscr.com/iyj92p

    More info can be found here: https://www.lunametrics.com/blog/2015/04/17/strip-query-parameters-google-analytics/

    Grégoire_Miche2
    Grégoire_Miche2
    Level 10
    April 1, 2018

    Hi Stepan,

    Pls mark the question as answered.

    -Greg

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