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May 13, 2014
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Marketo Old Nurture Programs

  • May 13, 2014
  • 5 replies
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Does anyone use the old way of nurturing using a traffic cop, master, and gatekeeper  files?  Does this currently work within Marketo programs?
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Best answer by Josh_Hill13
Yes it definitely is possible and occasionally desirable. You can keep the flows all in one Program or in several, just make sure they point to the right places.


5 replies

Josh_Hill13
Josh_Hill13Accepted solution
Level 10
May 14, 2014
Yes it definitely is possible and occasionally desirable. You can keep the flows all in one Program or in several, just make sure they point to the right places.


May 14, 2014
We highy discourage you from using the Traffic Cop method moving forward.  Are you trying to do something that is not possible with Engagement Programs?
May 14, 2014
I appreciate that Marketo has monetized nurture.  I know it will work well when we purchase it upon renewal.  The Traffic Cop method has worked in the 5 years that I've used Marketo so I will use it for one-offs and when creating a transition from one method to the other is highly ineffective (or even scary) due to lack of bandwidth or staff expertise.
May 14, 2014
Hi Monica,

You do not have to purchase this any longer.  This Friday, with our May release, all customers get access to muultiple programs/streams and communication limits at no additional cost.  

Thanks,
Cheryl
May 14, 2014
Fantastic, Cheryl!  We so much look forward to using the streaming featuring.  What will I do with all of that coding in my head is another question! :-)