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GreggHunterTV
GreggHunterTV
Level 2
January 20, 2025
Solved

Marketo Measure - 'Other' Channel

  • January 20, 2025
  • 2 replies
  • 802 views

Hi All,

Has any had any issues with Marketo Measure where campaigns/revenue is falling into the Other channel. 

We have set up and integrated all of our socials (google, Bing, Yahoo etc), I have also added the to the online channels, made sure all UTMS are correct and yet I still have around 100 campaigns falling into that category. 

We have had numerous internal meetings with the appropriate teams too to make sure that all bases are covered. 

Any ideas would be greatly appreciated 

Best answer by SaurabhGoyal_GN

Hi @gregghuntertv,

There might be missing or inconsistent UTM parameters or tracking issues. Could you double-check the UTM structure, especially for redirects or custom link-shortening services, since they can sometimes strip UTM data?

Thanks!

2 replies

SaurabhGoyal_GN
SaurabhGoyal_GNAccepted solution
Level 4
January 24, 2025

Hi @gregghuntertv,

There might be missing or inconsistent UTM parameters or tracking issues. Could you double-check the UTM structure, especially for redirects or custom link-shortening services, since they can sometimes strip UTM data?

Thanks!

    Kate_Colbert
    Adobe Employee
    Kate_ColbertAdobe Employee
    Adobe Employee
    April 24, 2025

    Hi! I'm late to the party here but for anyone else who might stumble across this question, I wanted to share a post I've written in the past that talks about how to approach "Other" channel auditing  😀

     

    https://nation.marketo.com/t5/marketo-whisperer-blogs/auditing-the-other-channel-in-marketo-measure-bizible-reporting/ba-p/308281 

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