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December 4, 2017
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Marketo MCSA

  • December 4, 2017
  • 4 replies
  • 8513 views

Hi All,

Marketo has recently changed the Marketo Consultant certification to MCSA - Marketo Certified Solutions Architect. I'm going for a MCSA workshop hosted in Dublin this week (which I hope clarifies most of my questions), and was wondering if anyone with this certification can give me some first-hand insight or tips?

Thanks!

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Best answer by Chris_Johnston

You can use a bunch. Essentially the idea is they want you to show that you can do a ground up implementation for a company that spans the globe with multiple offices and teams. If certain areas you have no experience in you could build a "fake" example even. Just as long as you can show you have the knowledge in every area through various points is what they are looking for. It all comes down to a 1 hour presentation that you can use whatever materials you like to highlight your ability.

Some of our team actually created an entirely fake ground up implementation, in order to a) highlight the skills and b) we use as a tool to show our potential new clients or existing clients how to go about taking on a new area without fear of confidential data being shown, we can allow them to get all into an instance.

The 2 day course basically teaches you everything you need at a high level and you have a couple of exercises during the training to help get you working in the right direction and understanding what they are looking for.

4 replies

December 4, 2017

As far as I am aware the consultant certification was only limited to Marketo Partners. Has this changed with MCSA now?

December 4, 2017

Hi Neeraj,

I believe it's still only available for Partners.

Thanks,

Gerard_Donnell4
Level 9
December 4, 2017

Hi Macarena Lopez Mazzeo​,

What day is it on?

Thanks,

Chris_Johnston
Level 6
December 4, 2017

Hi Macarena, we have 6 (including myself) at our office with the MCSA certification. Happy to help you with anything you need. Feel free to email me chris@salytics.com.

December 5, 2017

Hi Chris, thanks! I will

December 8, 2017

Hi All,

I attended the MCSA Workshop and just to clarify the cases presented need to be real, they cannot be fictitious. Also when presenting the different scenarios you will need to present evidence of performance and success. You will need to present on:

Lead Nurturing

Lead Scoring

Lead Lifecycle

AND 2 of of the below items:

Marketo Lead Management

Center of Excellence

Analytics

Web Personalization

ABM • Administration

Integration – Native and/or Custom

Mobile

Digital Ads

The training was very advanced and extremely helpful.

Thanks!

Level 7
December 6, 2018

Hi @Grace Brebner​,

Thanks a lot for that explanation. That's exactly what I wanted to know.

Best Always,

Karan Hari