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February 24, 2016
Question

Marketo LPs tracking as root URL in Google Analytics

  • February 24, 2016
  • 0 replies
  • 1056 views

We have an insanely bad bounce rate and I dug into this a bit. I discovered that URLs that were built in Marketo as Marketo LPs are getting picked up and the URL looks like my Marketo LP URL with our domain as the root. For example, this URL used in the campaign: Research - Explore the Invoice-to-Pay Process | MineralTree.com  is tracking on GA as a bounce from this URL: mineraltree.com/Adroll---Display---Antiquated-AP-WP.html . So my website bounce rate is in the 80-90%!!

Are these real bounces? Anyone else ever see this?

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