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August 8, 2017
Question

Marketo Link Tokens not functioning in emails

  • August 8, 2017
  • 3 replies
  • 5622 views

Hi Marketo Community!

I've recently come across an issue that I'm not entirely sure how to address and wanted to see if anyone has had experience here.

On our blog, we have content that sites behind a form and, upon form fill, we send a thank you email with a link to the PDF.

I've recently had a colleague from our German office mention that people have been emailing him saying that they've filled out the form, received the thank you email, but for some reason, the CTA link inside the thank you email was removed. (see screenshot below of the Thank you email).

I've been digging into this but have had no luck in replicating this issue and therefore haven't been able to triage.  The only thing I could think of was the way we set up the link. We set it up as a token and the link itself looks like this: "{{my.ContentURL}}"

The token itself is a PDF that we uploaded into Marketo and looks like this: "mkto.eventbrite.com/rs/269-CEG-133/images/Die_4_Vorteile_der_fr__hen_Event_Ver__ffentlichung.pdf"

If anyone has any context into this it's greatly appreciated!

Thanks,

Jake

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3 replies

SanfordWhiteman
Level 10
August 8, 2017

Without seeing the actual HTML is in that final email, the screenshot doesn't tell us anything. What exactly does the URL being "removed" mean? Is the <a> removed? Is the href changed to a non-working URL?

Anyway, I don't recommend you send direct links to downloadables.  Try a redirector page instead.

August 8, 2017

Hi Sanford,

To clarify, the entire <a> tag is being removed and that's the piece I'm struggling to figure out.

Thanks,

Jake

SanfordWhiteman
Level 10
August 8, 2017

If you are seeing this with one destination domain (even if it's your own) that sounds like a security measure.  If that same email sent to another recipient looks correct, then that would be my conclusion, as it's a {{my.token}} and isn't lead-specific.

August 8, 2017

Are you using Dynamic content in this email? If yes, the {{my.link}} token that holds your URL will not work.

August 8, 2017

We aren't using dynamic content

August 8, 2017

Hi Jake.

I actually have the Same problem with the Sandbox.Tracking Links are not working as seems that the Domain for those Tracking Links is not registered within the DNS.

I followed the Advice of removing the "Tracking Link" of the Email template and the Landing Page works just fine, however we need the Tracking Enabled in order to pre-fill some of the Data.

I think, we will need to raise a Support Case.