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A
Anonymous
March 9, 2016
Question

Marketo landing pages - new user

  • March 9, 2016
  • 1 reply
  • 2195 views

I see how we're able to create landing pages via Marketo, but I'm not entirely clear about the connection between these Marketo based landing pages and the ones that already exist for our website? Are these intended to modify the landing pages on our website or are they intended to be used separately? How are others using these? Thanks!

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1 reply

Philip_Tieu
Philip_Tieu
Level 5
March 9, 2016

Hi Jacqueline and welcome to Marketo!

If you login into the Marketo University and search for "Building Landing Pages" that course was just updated as of March 8th, 2016. To quote the training script:

"What exactly is a Marketo landing page? It is a separately hosted, purpose-built landing page, the goal of which is to provide persuasive content and a form, to drive visitors to conversion. It is NOT one of your website pages. Marketo landing pages DO integrate fully with your own website. Marketo tracks statistics for landing pages and for pages on your own site, helping you create, score, and nurture leads."

I hope that helps answer your question a bit before other members of our community can provide you with additional details!

Sincerely,

Philip

A
Anonymous
March 9, 2016

Thanks, Philip! In that case, how are landing pages typically accessed by users? Is it via a link that is added to a company website? a link in an e-mail? Would our company need to work with our developer to integrate it into our assets?

SanfordWhiteman
SanfordWhiteman
Level 10
March 10, 2016

Jacqueline, you should read Jeff Coveney'sThe Almost Ultimate Landing Page Guide as well as the comments on that post.

As you'll read, you might choose not to use Marketo-hosted LPs at all. Or, on the other hand, they might become critical parts of your workflow.

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