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May 28, 2015
Question

Marketo Jargon Change: "Abort"

  • May 28, 2015
  • 1 reply
  • 1651 views

I don't know, maybe it's just me, but when I go to turn off / deactivate a campaign, the last word, especially these days, that I want to see/hear/think about is Abortion.

So when a user clicks "Campaign Actions", instead of reminiscing about embryos in "Brave New World" by Aldous Huxley, can we just step back a few grades and use simpler terminology like Stop, Quit, Cancel, Remove, Void, Deactivate, Turn Off, Power Down, Halt, Shut Down, End, Shut Off?

Thank you,

Kyle

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1 reply

May 28, 2015

Hi Kyle,

Abort is a pretty strong term - something tells me the product team was probably trying to reference a different sort of science fiction: something with spaceships and space missions.

We'll address this ASAP.

Paul

Dory_Viscoglio
Level 10
May 28, 2015

Yea, I was thinking of the big red button under the glass dome that "aborts the mission", but suppose I can see how it could be interpreted differently.