Marketo integrated plug-in to determine which days, times, etc. have the best results? | Community
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Chris_Saporito
Chris_Saporito
Level 7
June 10, 2015
Solved

Marketo integrated plug-in to determine which days, times, etc. have the best results?

  • June 10, 2015
  • 3 replies
  • 2265 views

I'm curious if there is a Marketo integrated plug-in that can use my specific history/data in Marketo to determine the most optimal times and days to send emails.

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Best answer by

RCE will show you this in the example reports.

I'm not super convinced this is a good report unless you have rigorously tested this on your audience. There are some benchmark reports that can give you ideas, but if you've been sending at 4pm on Thursdays every week for a year, ...your best day will be Thursdays at 4pm!

3 replies

A
Anonymous
June 10, 2015

@Chris Saporito​ FYI. I moved your post to the Products and Support​ area, where you might get an answer sooner. Another option is to ask our Partners here Partners​

A
Anonymous
Accepted solution
June 10, 2015

RCE will show you this in the example reports.

I'm not super convinced this is a good report unless you have rigorously tested this on your audience. There are some benchmark reports that can give you ideas, but if you've been sending at 4pm on Thursdays every week for a year, ...your best day will be Thursdays at 4pm!

A
Anonymous
June 11, 2015

I agree with Josh. You really ought to consider doing A/B testing regularly on send time if you want to optimize this.

P
PhillipWi1
Level 9
June 12, 2015

Yes. I highly doubt this would ever be a product since very few clients would have enough different send times to give statistically significant results.

Additionally, if you send one blast on Thursday, and one blast on Monday, then to simply conclude that one day is better than another is fraught with danger. There are so many factors that affect it. Without doing rigorous A/B testing, you are simply guessing, to be honest. Even with a large history built up, audiences change over time, and factors such as subject line will have a large effect on results.

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