Marketo Grab Third-Party "Pushed" Webhook Data?

Question

Hello,We're working with a third-party vendor to utilize Marketo to send notification emails based off events triggered within the third-party.According to them, they utilize webhooks (as opposed to Rest API) and will push out a payload based on specific events occurring. Now if I am understanding Marketo's Webhook functionality, Marketo typically takes an event "call" and wants to go fetch that data. If the third-party platform already pushes out that data - what is the best way to make this work?Assuming maybe something like having the third-party do the event push to some location and then have the Marketo webhook fetch the data? Like a middleman situation?Apologies if this is super basic - we typically use Rest API so this is the first potential webhook request.

SanfordWhiteman · Accepted Answer

Assuming maybe something like having the third-party do the event push to some location and then have the Marketo webhook fetch the data? Like a middleman situation?

That’s right. You can’t just throw a stateless HTTP request (that’s what a webhook is) directly to Marketo.

You need an intermediate service that handles the access token and turns the data into a valid REST payload — possibly a single Push Lead or a series of API calls, depending on what you need to happen in Marketo.

Such a service is quite easy to write, could be an Amazon Lambda/other cloud function/single PHP file/whatever. But you need something.

SanfordWhiteman · Answer

@nhabischwings ?

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