Long time since I last compiled a list of ideas. At this point in time, as GDPR is now less than 3 months away and since everybody recognises that this is not just a EU issue, here is a list of existing ideas that we would really need to see implemented in order to make Marketo a tool that really helps marketers to be and remain compliantStarting with information capture:Admins should be able to force users to add an opt-in field to a form. Vote for Also, reordering the fields freely even when we use progressive profiling should not require Javascript. Vote for (Thx Margaux Lepine )Capturing opt-in information should also be feasible in the event app. Vote (Thx @Gunjan Batra )Capturing cookie value should not require JS: Vote We also need to make email click detection more reliable than it is, due to link scanners, since we rely on these events to validate double-opt-in. See We also need to securely be able to process the double-optin, and therefore see removed the flaw inherent to the usage of triggers + filters in "person is created" smart campaign. See Continuing with information storage compliance:It should be possible to anonymize data entries so that we can remain compliant when someone does not agree to be in our database and still get accurate reporting. Vote Furthermore, since Marketo email system controls strictly the opt-out, synchronizing our optin field and the unsubscribe one should be a no-brainer. Vote When we update some's email address and this perso is unsubscribed, Marketo should not automatically re-subscribe the person. This is a serious compliance breach. See (Thx @Courtney Grimes )We also need more flexibility and control on how we can arrange forms:It should be possible to move fields below the progressive profiling, especially the opt-in field: (Thx @Edward Masson ), and And it should be possible to add a text area after the submit button with some legal wording: Last but not least, GDPR drives to generalize preference center.The hard point is enforcing user preferences when running campaigns. This is very error prone and the source of potential huge liabilities. Vote Any key point I have missed ? please feel free to comment, I'll add them.-Greg

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Question

Marketo GDPR Compliance-a summary of key ideas

Forum|Forum|7 years ago
March 10, 2018
11 replies
25046 views

Long time since I last compiled a list of ideas. At this point in time, as GDPR is now less than 3 months away and since everybody recognises that this is not just a EU issue, here is a list of existing ideas that we would really need to see implemented in order to make Marketo a tool that really helps marketers to be and remain compliant

Starting with information capture:

Admins should be able to force users to add an opt-in field to a form. Vote for
Also, reordering the fields freely even when we use progressive profiling should not require Javascript. Vote for (Thx Margaux Lepine )
Capturing opt-in information should also be feasible in the event app. Vote (Thx @Gunjan Batra )
Capturing cookie value should not require JS: Vote
We also need to make email click detection more reliable than it is, due to link scanners, since we rely on these events to validate double-opt-in. See

We also need to securely be able to process the double-optin, and therefore see removed the flaw inherent to the usage of triggers + filters in "person is created" smart campaign. See

Continuing with information storage compliance:

It should be possible to anonymize data entries so that we can remain compliant when someone does not agree to be in our database and still get accurate reporting. Vote
Furthermore, since Marketo email system controls strictly the opt-out, synchronizing our optin field and the unsubscribe one should be a no-brainer. Vote
When we update some's email address and this perso is unsubscribed, Marketo should not automatically re-subscribe the person. This is a serious compliance breach. See (Thx @Courtney Grimes )

We also need more flexibility and control on how we can arrange forms:

It should be possible to move fields below the progressive profiling, especially the opt-in field: (Thx @Edward Masson ), and
And it should be possible to add a text area after the submit button with some legal wording:

Last but not least, GDPR drives to generalize preference center.