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May 23, 2013
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Marketo Forms in Unbounce

  • May 23, 2013
  • 17 replies
  • 6286 views
Has anyone succeeded in integrating a Marketo form with Unbounce landing pages? I can't get the validation to work; I've tried including the javascript in the "html" as well as as separate javascript snippets.

BR
Thomas
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Hey Thomas,

The form will work with the embed code. But if you want to do any tracking on visits to the page, or use the webpage as a constraint to track "filled out form on Page X", you need to have the munchkin code on the Unbounce page in addition to the code to embed the form. 

When you're editing the Unbounce landing page, there should be a javascript button on the bottom left. Click it and add your munchkin code. 

For instructions on where to generate your munchkin code to add to external sites, check out this doc: https://community.marketo.com/MarketoArticle?id=kA050000000KyqXCAS

I used asynchronous code option for quicker page loads. 

17 replies

April 22, 2014
Just to add something to the discussion...

For a partner we're working with to copromote an upcoming webinar, the Marketo form 2.0 that was embedded in our Unbounce form just wouldn't load. I had him verify his javascript settings, but it still wouldn't load. I wasn't able to recreate the issue and I went through code verification with a fine toothed comb. The only thing I can think of as causing their issue is that there's a firewall setting preventing javascript from loading.

This presented an issue for me because:
  1. we sell into the finance industry and I can assume that, given the confidential sensitivity of data in the industry, there are likely a lot of our prospect companies that could have similar settings
  2. our conversion rates are lower than I would expect on click throughs from digital advertising
So I decided to try something new; I copied the page source code from the unbounce page to a Marketo landing page (using a blank, no css template) and added the Marketo form on the Marketo landing page, since then javascript wouldn't be an issue. 

It seems to have worked fine. The page will still detect if it's being accessed from a mobile device and then redirect to the mobile Unbounce page we created. 

This likely won't be an issue for the majority of Unbounce/Marketo users (<0.02% browsers in the US have javascript disabled), but I couldn't risk this cross-promotion being a flop because of javascript/firewall issues.
May 22, 2014
Hi Amanda,

We're just setting up our Unbounce pages for the first time.  When you added your Munchkin code, did you place it before the body end tag, after the body tag, or in the head?

Also, how did your "hack" work out when you copied the Unbounce page source into a Marketo landing page?  Sounds like this might be the easier option.

Thanks!
Irene
May 23, 2014
Hi Irene,

Place the munchkin code in the head. As for my hack, copying the Unbounce source code to a blank Marketo template didn't really work - it wouldn't render properly. 

I've now engaged a developer to create a webhook so that I can use Unbounce forms on Unbounce pages. Hopefully this will solve the issue!

Let me know if you need more help.

Amanda
July 25, 2014
hi Amanda. I'm getting an invalid HTML error when I try to embed the Marketo script into the Custom HTML Unbounce field. Did you do anything special on the Unbounce side, to successfully display the Marketo's form code?

I've placed the the Munchkin script on the bottom left Unbounce and its works ok, just can't make the Unbounce form come to life.

cheers

Jon
July 29, 2014
Hi Jon,

Are you using the new Form 2.0 format and the embed code that it provides? Is Unbounce giving you an error when you put the code into the edit page, or when you've viewing a saved page?

Thanks,

Amanda
December 3, 2014
Hello Amanda,

We followed the instructions on the developer website to a T (http://developers.marketo.com/blog/integrating-unbounce-and-marketo/) and are also getting the error. Can you walk me through exactly how you got this to work with the embed code in the unbounce settings on the back end?
December 3, 2014
Hi Amanda,

I'm not quite sure what you mean about the unbounce settings on the back end. I need more info and will message you on LinkedIn.

Thanks,

Amanda