Marketo Email Performance with Unique Opens and Cliks only

Question

Hello,
This question may have been asked before, but I didn't find a solution that I can actually apply.
I would like to run an email performance analytics where it only shows Unique opens and clicks. Whenever I run the report, it shows each number of sent + delivered, it also captures number of times the recipient opened and clicked. I'm looking to narrow botha activities down to just 1 per. Is there a possible way to do this? Thank you.

Darshil_Shah1 · Accepted Answer

Hi @ceciliagonzalez ,

The email performance report shows the unique opens and clicks - the opens and clicks column captures the count of people who opened and clicked the email at least 1x respectively. There are plenty of threads around this already, links to few below:

1. https://nation.marketo.com/t5/product-discussions/unique-opens-clicks/td-p/192334

2. https://nation.marketo.com/t5/product-discussions/unique-metrics/m-p/95884

3. https://nation.marketo.com/t5/product-discussions/email-performance-report-unique-opens-and-clicks/td-p/103583

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